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Fernanda Steinbruch

Universidade Federal do Rio Grande do Sul (UFRGS)

Av. Carlos Gomes 1111

90480-004 Porto-Alegre-RS

Brazil

  • Universidade Federal do Rio Grande do Sul (UFRGS)

SCHOLARLY PAPERS

2

DOWNLOADS

200

TOTAL CITATIONS

1

Scholarly Papers (2)

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1.

Breaking Down the Strategic Marketing: Three Approaches for Compensatory or Transformative Social Enterprises

Number of pages: 15 Posted: 09 Nov 2020
Leandro Nascimento, Fernanda Steinbruch, Daniel Oliveira, Júlio Costa and Fernando Bins Luce
Federal University of São Paulo (UNIFESP), Universidade Federal do Rio Grande do Sul (UFRGS), Universidade Federal do Rio Grande do Sul (UFRGS), Universidade Federal de Pernambuco (UFPE) and affiliation not provided to SSRN
Downloads 122 (596,393)
Citation 1

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Marketing Strategy, Strategic Marketing, Social Marketing, Societal Marketing, Decision-Making, Social Entrepreneurship, Social Enterprise, Social Business, Social Change

2.

The Impact of the Entry Mode into Business Model Innovation and Business Performance

Number of pages: 30 Posted: 25 Sep 2023
Moema Pereira Nunes, Cláudio Damaeca and Fernanda Steinbruch
affiliation not provided to SSRN, University of Santa Cruz do Sul and Universidade Federal do Rio Grande do Sul (UFRGS)
Downloads 78 (852,604)

Abstract:

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Internationalization, Entry Mode, Business Model Innovation, Performance