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Júlio Costa

Universidade Federal de Pernambuco (UFPE)

Cidade Universitária

Recife, Pernambuco 50670-901

Brazil

  • Universidade Federal de Pernambuco (UFPE)

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Breaking Down the Strategic Marketing: Three Approaches for Compensatory or Transformative Social Enterprises

Number of pages: 15 Posted: 09 Nov 2020
Leandro Nascimento, Fernanda Steinbruch, Daniel Oliveira, Júlio Costa and Fernando Bins Luce
Federal University of São Paulo (UNIFESP), Universidade Federal do Rio Grande do Sul (UFRGS), Universidade Federal do Rio Grande do Sul (UFRGS), Universidade Federal de Pernambuco (UFPE) and affiliation not provided to SSRN
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Marketing Strategy, Strategic Marketing, Social Marketing, Societal Marketing, Decision-Making, Social Entrepreneurship, Social Enterprise, Social Business, Social Change