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Jixin Zhao

Tsinghua University - Department of Industrial Engineering

Beijing

China

  • Tsinghua University - Department of Industrial Engineering

SCHOLARLY PAPERS

2

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59

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Scholarly Papers (2)

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1.

Managing Cooperative Advertising in the Presence of Cross-Channel Spillover

Number of pages: 42 Posted: 24 Nov 2025
Jixin Zhao, Zheyu Jiang and Houcai Shen
Tsinghua University - Department of Industrial Engineering, Nanjing University - School of Management and Engineering and Nanjing University - School of Management and Engineering
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Abstract:

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Cooperative Marketing, Spillover, Retailing, Supply Chain Management

2.

Does Channel Regulation Matter for EV Subsidy Design? Implications for Market Share and Social Welfare

Posted: 24 Apr 2026
Bo Feng, Jixin Zhao and Tianhu Deng
School of Business Administration, South China University of Technology, Tsinghua University - Department of Industrial Engineering and Soochow University

Abstract:

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electric vehicle (EV), subsidy beneficiary, subsidy allocation, channel structure