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Anjana Susarla

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management

East Lansing, MI 48824-1121

United States

  • Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management

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People Do Not Know What They Want Until You Show it to Them. But When?

Posted: 06 Mar 2021
Mei Li, Xi Xiong, Xiangyu Chang, Anjana Susarla and Subodha Kumar
University of Oklahoma - Michael F. Price College of Business, JD.com American Technologies Corporation, Xi'an Jiaotong University (XJTU) - School of Management, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Temple University - Department of Statistics, Operations, and Data Science

Abstract:

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Online recommendation, Recommendation system design, Repurchase cycle, Recommendation timing, Demand-driven recommendation system, Large-scale online experiment