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Huifang Li

School of Management, University of Science and Technology of China

Hefei, Anhui

China

  • School of Management, University of Science and Technology of China

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Web Technologies, Page Views and Product Returns: Investigating a Mediated Model with Evidence from an E-Marketplace

Posted: 08 Mar 2021
Huifang Li, Yulin Fang, Youwei Wang, Jicheng Zeng, Jingjing Zhang and Zhengzheng Lin
School of Management, University of Science and Technology of China, Faculty of Business and Economics, The University of Hong Kong, Fudan University - School of Management, City University of Hong Kong (CityU) - Department of Information Systems, Dalian University of Technology and Anhui University

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product return; pricing-oriented web technologies; product-oriented web technologies; product page views; home page views