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Mohammad Arije Ulfy

International Islamic University Malaysia (IIUM), Students

PhD in Business Administration

Jalan Gombak

UIAM

Kuala Lumpur, KS Kuala Lumpur 53100

Malaysia

http://https://www.iium.edu.my/

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 28,721

SSRN RANKINGS

Top 28,721

in Total Papers Downloads

4,386

TOTAL CITATIONS
Rank 306,592

SSRN RANKINGS

Top 306,592

in Total Papers Citations

1

Ideas:
“  I'm an analyst for consumer behaviour, digital marketing, and sustainable tourism. My research focuses on AI-enabled marketing strategies and eco-conscious consumer decision-making. I have worked on halal tourism, green packaging, and technology-driven consumer trends. I am passionate about bridging academic insights with real-world applications, particularly in emerging markets and environmentally sustainable sectors. I myself, always curious about working on collaborative research.  ”

Scholarly Papers (10)

1.

Challenges in Adopting Artificial Intelligence (AI) in HRM Practices: A study on Bangladesh Perspective

International Fellowship Journal of Interdisciplinary ResearchVolume 1, Issue1, 2021, 66–73DOI: 10.5281/zenodo.4480245
Number of pages: 8 Posted: 18 May 2021
Dr Suliman Hossin, Mohammad Arije Ulfy, Idris and Md Wasiul Karim
University Kuala Lumpur, International Islamic University Malaysia (IIUM), Students, affiliation not provided to SSRN and International Islamic University of Malaysia (IIUM)
Downloads 2,394 (15,139)
Citation 1

Abstract:

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Artificial Intelligence (AI), Adaptation, Bangladesh, Challenges, HRM Practices

2.

Tourists Behavioral Intention to Visit Halal Tourism Destination: An Empirical Study on Muslim Tourists in Malaysia

International Fellowship Journal of Interdisciplinary Research, Volume 1, Issue 1, 2021, 1-18
Number of pages: 18 Posted: 18 Mar 2021
International Islamic University Malaysia (IIUM), Students, International Islamic University of Malaysia (IIUM), International Islamic University of Malaysia (IIUM), University Kuala Lumpur and Noakhali Science and Technology University - Department of Tourism and Hospitality Management
Downloads 993 (57,196)

Abstract:

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Destination Image, Destination Choice, Halal Tourism, TPB, SEM-AMOS

3.

Factors Influencing Student Satisfaction Towards Distance Learning Apps During the Coronavirus (COVID-19) Pandemic in Malaysia

International Journal of Academic Research in Progressive Education and Development
Number of pages: 16 Posted: 07 May 2021 Last Revised: 10 May 2021
International Islamic University of Malaysia (IIUM), International Islamic University of Malaysia (IIUM), International Islamic University Malaysia (IIUM), Students and University Kuala Lumpur
Downloads 435 (166,090)

Abstract:

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AMOS, COVID-19, Distance Learning, Malaysia, Student Satisfaction, TAM

4.

Factors Influencing the Use of E-wallet as a Payment Method among Malaysian Young Adults

Number of pages: 11 Posted: 30 Jul 2025
International Islamic University of Malaysia (IIUM), International Islamic University of Malaysia (IIUM), International Islamic University Malaysia (IIUM), Students, International Islamic University of Malaysia (IIUM), Students and University of Rajshahi
Downloads 349 (215,681)

Abstract:

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Financial Technology, e-wallet, TAM, PLS-SEM, Malaysia

5.

Integration of Artificial Intelligence in Biodegradable Plastic Packaging Design: Exploring Stakeholder Attitudes

Number of pages: 10 Posted: 30 Jul 2025
Mohammad Arije Ulfy, Ahasanul Haque and Md. Nazmul Huda
International Islamic University Malaysia (IIUM), Students, International Islamic University of Malaysia (IIUM) and Noakhali Science and Technology University - Department of Tourism and Hospitality Management
Downloads 86 (765,566)

Abstract:

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Biodegradable Plastic Packaging, Artificial Intelligence, Stakeholders' Attitude, Packaging Design, Qualitative Research, Sustainable Packaging

6.

Determinants of Technology Acceptance towards 5G Mobile Repurchase Intention: An Empirical Study on Malaysian Customer Satisfaction

Number of pages: 20 Posted: 30 Jul 2025
Kaniz Afroza, Mohammad Arije Ulfy and Ahasanul Haque
International Islamic University of Malaysia (IIUM), Students, International Islamic University Malaysia (IIUM), Students and International Islamic University of Malaysia (IIUM)
Downloads 76 (830,555)

Abstract:

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5G Technology, Repurchase Intention, Technology Acceptance Model (TAM), Customer Satisfaction

7.

CUSTOMER PERCEPTION ON SERVICE QUALITY TOWARDS TOURISM CUSTOMER SATISFACTION IN MALAYSIAN MARINE TOURISM SECTOR

Number of pages: 8 Posted: 30 Jul 2025
International Islamic University Malaysia (IIUM), Students, University Kuala Lumpur, International Islamic University of Malaysia (IIUM) and affiliation not provided to SSRN
Downloads 29 (1,332,057)

Abstract:

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Customer Perception, Marine Tourism, Malaysia, PLS-SEM, Satisfaction, SERVQUAL

8.

THE EFFECTS OF SOCIAL MEDIA ADVERTISING AMONG ECO-TOURISTS IN MALAYSIA: AN EMPIRICAL STUDY ON MALAYSIAN ECOTOURISM

Number of pages: 8 Posted: 30 Jul 2025
International Islamic University Malaysia (IIUM), Students, University Kuala Lumpur, International Islamic University of Malaysia (IIUM) and University of Rajshahi
Downloads 24 (1,399,036)

Abstract:

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ecotourism, Malaysia, PLS-SEM, social media advertising, TAM

9.

The Movement Control Order (MCO) for COVID-19 Crisis and its Impact on Tourism and Hospitality Sector in Malaysia

Posted: 12 Aug 2025
Md Wasiul Karim, Ahasanul Haque, Md. Zohurul Anis and Mohammad Arije Ulfy
International Islamic University of Malaysia (IIUM), International Islamic University of Malaysia (IIUM), University of Rajshahi and International Islamic University Malaysia (IIUM), Students

Abstract:

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COVID-19 Crisis, MCO, Tourism and Hospitality Sector, Malaysia

10.

Determining Intention to use Smartphone Banking Application among Millennial Cohort in Malaysia

Posted: 12 Aug 2025
Md Wasiul Karim, Mohammad Arije Ulfy and Md. Nazmul Huda
International Islamic University of Malaysia (IIUM), International Islamic University Malaysia (IIUM), Students and Noakhali Science and Technology University - Department of Tourism and Hospitality Management

Abstract:

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Smartphone, Banking Apps, TAM, Smart-PLS, Millennials Malaysia