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Jingjun David Xu

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

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0

Scholarly Papers (1)

1.

Effects of Ai Reviews on Consumers’ Purchase Intention the Influence of Product Category and Consumer Review Volume

Number of pages: 38 Posted: 23 Apr 2025
Xinyao Yu, Jingjun David Xu and Kai Li
affiliation not provided to SSRN, affiliation not provided to SSRN and Nankai Business School, Nankai University
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Abstract:

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E-commerce, AI review, product category, purchase intention