default author photo

Kai Li

Nankai Business School, Nankai University

Professor

SCHOLARLY PAPERS

4

DOWNLOADS

884

TOTAL CITATIONS

0

Scholarly Papers (4)

Actions:
Email selected abstracts
1.

How Do AI-Generated Summaries Affect Consumer Decision-Making? Field and Experimental Evidence from Digital Deal Platforms

Number of pages: 38 Posted: 06 Aug 2025 Last Revised: 15 Aug 2025
Ziru Li, Jialin Nie, Xiaofei Zhang, Zhan (Michael) Shi and Kai Li
Arizona State University (ASU) - Thunderbird School of Global Management, Hong Kong Polytechnic University, Harbin Institute of Technology - School of Management, Arizona State University (ASU) - W.P. Carey School of Business and Nankai Business School, Nankai University
Downloads 733 (94,189)

Abstract:

Loading...

Generative AI, AI-Generated Summaries, E-Commerce, Consumer Decision-Making, Consumer Evaluation, Difference-In-Difference-In-Differences, Randomized Experiment, Mixed-Methods Approach

2.

Effects of Ai Reviews on Consumers’ Purchase Intention the Influence of Product Category and Consumer Review Volume

Number of pages: 38 Posted: 23 Apr 2025
Xinyao Yu, Jingjun David Xu and Kai Li
affiliation not provided to SSRN, affiliation not provided to SSRN and Nankai Business School, Nankai University
Downloads 151 (500,001)

Abstract:

Loading...

E-commerce, AI review, product category, purchase intention

3.

AI Copilot for Content Creation: Resolving the Quantity-Quality Trade-Off on User-Generated Content Platforms

Posted: 12 Jun 2026
Siqi Wang, Siliang Tong, Xiaofei Zhang, Kee-hung Lai and Kai Li
Department of Logistics and Maritime Studies, Hong Kong Polytechnic University, Nanyang Business School, Nanyang Technological University, Harbin Institute of Technology, The Hong Kong Polytechnic University and Nankai Business School, Nankai University

Abstract:

Loading...

Generative AI, Human-AI Collaboration, User-Generated Content, AI Augmentation, Platform Operations

4.

From Outlines to Outcomes: Generative AI-assisted Marketing Content and Product Sales

Posted: 23 Nov 2024 Last Revised: 17 May 2026
Xiaofei Zhang, Karen Xie, Wei Chen, Fasheng Xu and Kai Li
Harbin Institute of Technology - School of Management, University of Connecticut - Department of Operations & Information Management, University of Connecticut - Department of Operations & Information Management, University of Connecticut - Department of Operations & Information Management and Nankai Business School, Nankai University

Abstract:

Loading...