Juhee Kwon

City University of Hong Kong

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Persuading Chronically Ill Patients to Subscribe to Medical Services in Physician-Driven Online Health Communities

Number of pages: 41 Posted: 19 Jun 2025 Last Revised: 09 Jan 2026

Yan Li, Haiyun (Melody) Zou, Juhee Kwon and Yulin Fang

Central University of Finance and Economics (CUFE), University of Warwick, Warwick Business School, City University of Hong Kong and The University of Hong Kong

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