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Yulin Fang

The University of Hong Kong

Professor

KK Leung Building

Pokfulam Road

Hong Kong

China

  • The University of Hong Kong

SCHOLARLY PAPERS

10

DOWNLOADS

915

TOTAL CITATIONS

2

Scholarly Papers (10)

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1.

The Impact of “Lazy Minting” on Seller Performance in NFT Marketplaces—A Transaction Cost Economics Perspective

Number of pages: 70 Posted: 23 Apr 2024 Last Revised: 14 Mar 2025
Mengyuan FANG, Yulin Fang, Chaoyue Gao, Alvin Leung and Qiang Ye
City University of Hong Kong (CityU), The University of Hong Kong, Faculty of Business in SciTech, University of Science and Technology of China, City University of Hong Kong (CityU) - Department of Information Systems and University of Science and Technology of China (USTC)
Downloads 259 (295,235)
Citation 2

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NFT marketplace, Lazy minting, IP protection strength, Style signature, Transaction cost economics

2.

Combating AI Aversion with Disclosure Framing: The Case of AI-Generated Webcomics

Number of pages: 54 Posted: 12 Sep 2025 Last Revised: 31 Dec 2025
Yan Lin, Yutong Ma, Yulin Fang, Matthew Tingchi Liu and Jinglong Zhang
University of Macau, University of Macau, The University of Hong Kong, University of Macau and Independent
Downloads 191 (397,358)

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AIGC Disclosure, Framing Designs, Platform Management, Algorithm Aversion

3.

Third-Party SDK Utilization and Mobile App Market Performance

Forthcoming at Information Systems Research, HKU Jockey Club Enterprise Sustainability Global Research Institute Paper No. 2025/101
Number of pages: 48 Posted: 11 Jul 2025 Last Revised: 29 Jul 2025
Yu XIA, Hailiang Chen and Yulin Fang
The Chinese University of Hong Kong, Shenzhen - School of Management and Economics, HKU Business School, The University of Hong Kong and The University of Hong Kong
Downloads 171 (440,047)

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daily active users, third-party SDK, boundary object, boundary spanning, platform boundary resources, platform updates, mobile app developer

4.

Sharing the Path to Climate Change Mitigation: Sustainable CO2 Emission Reduction Through Product-Sharing Economy Platforms

HKU Jockey Club Enterprise Sustainability Global Research Institute Paper No. 2024/012
Number of pages: 56 Posted: 16 Dec 2024
Xiang Gong, Yulin Fang, Xiaoxiao Liu, Angela Lu and Zhenxin Xiao
Northwestern Polytechnical University, China, The University of Hong Kong, Xi'an Jiaotong University, City University of Hong Kong and Xi'an Jiaotong University
Downloads 126 (572,838)

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Climate change, CO2 emission, sharing economy, platform entry, environmental welfare, digital sustainability, difference-in-differences

5.

Mitigating Advertising Intrusiveness on Social Media platforms The Role of Heterogeneous Social Cues, Mechanisms, and Boundary Conditions

Number of pages: 36 Posted: 28 Aug 2025 Last Revised: 07 Apr 2026
Honghong Huo, Jiahui Mo, Qingfei Min and Yulin Fang
Dalian University of Technology, Clemson University, Dalian University of Technology and The University of Hong Kong
Downloads 71 (867,533)

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Social Cues, Attitude Function Theory, Product Type, Self-monitoring Trait

6.

Persuading Chronically Ill Patients to Subscribe to Medical Services in Physician-Driven Online Health Communities

Number of pages: 41 Posted: 19 Jun 2025 Last Revised: 09 Jan 2026
Yan Li, Haiyun (Melody) Zou, Juhee Kwon and Yulin Fang
Central University of Finance and Economics (CUFE), University of Warwick, Warwick Business School, City University of Hong Kong and The University of Hong Kong
Downloads 69 (882,961)

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Online Health Communities, Physician-Driven OHC, Persuasive Communication, Medical Service Subscription, Emotional Appeal, Chronic Disease, Image Mining

7.

Topic Hijacking in Online Health Communities

Number of pages: 38 Posted: 24 Feb 2026
Zhiya Zuo, Xi Wang, Xiji Zhu and Yulin Fang
University of Macau - Faculty of Business Administration, Central University of Finance and Economics (CUFE) - School of Information, Hitotsubashi University - Graduate School of Business Administration and The University of Hong Kong
Downloads 16 (1,490,548)

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topic hijacking, topic owner, territoriality, territorial defense, territorial expansion, hijacking competitiveness, online health communities, social support

8.

Contribute to MY IT Service: Encouraging Technology Extra-Role Behaviors in User-Artifact Interactions from a Psychological Ownership Perspective

Zou, H. M., Fang, Y., Sun, H., and Lim, K. H. “Contribute to MY IT Service: Encouraging Technology Extra-Role Behaviors in User-Artifact Interactions from a Psychological Ownership Perspective,” Information Systems Research, forthcoming
Number of pages: 51 Posted: 10 Jan 2026 Last Revised: 16 Mar 2026
Haiyun (Melody) Zou, Yulin Fang, Heshan Sun and Kai H. Lim
University of Warwick, Warwick Business School, The University of Hong Kong, Syracuse University and The Hong Kong Polytechnic University
Downloads 12 (1,525,888)

Abstract:

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technology extra-role behavior, psychological ownership of IT service, user-artifact interaction, human-algorithm interaction, access-based consumption, personalization, mixed methods, multimethod

9.

Unlocking Roads to Success in Grocery E-commerce: An Operational Configuration Approach

Posted: 14 Nov 2024 Last Revised: 17 Nov 2024
Jicheng Zeng, Jingcun Cao and Yulin Fang
City University of Hong Kong (CityU) - Department of Information Systems, The University of Hong Kong and The University of Hong Kong

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10.

Investigating the Nonlinear and Conditional Effects of Trust—the New Role of Institutional Contexts in Online Repurchase

Inf Syst J. 2023;33:486–523
Posted: 26 Jul 2024
Haiyun (Melody) Zou, Israr Qureshi, Yulin Fang, Heshan Sun, Kai H. Lim, Elaine Ramsey and Patrick McCole
University of Warwick, Warwick Business School, The Australian National University, The University of Hong Kong, University of Oklahoma, The Hong Kong Polytechnic University, Ulster University and Queen's University Management School

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trust, prospect theory, latent moderated structural equations, institutional context, structural assurance, repurchase