default author photo

Jingcun Cao

The University of Hong Kong

Assistant Professor

Pokfulam Road

Pokfulam Road

Hong Kong, 00000

China

SCHOLARLY PAPERS

11

DOWNLOADS

885

TOTAL CITATIONS

1

Scholarly Papers (11)

Actions:
Email selected abstracts
1.

The Spillover Effects of Copycat Apps and App Platform Governance

Number of pages: 52 Posted: 20 Oct 2022 Last Revised: 13 Feb 2024
Jingcun Cao, Avery Haviv and Nan Li
The University of Hong Kong, University of Rochester - Simon Business School and Shanghai University of Finance and Economics - College of Business
Downloads 363 (204,523)
Citation 1

Abstract:

Loading...

mobile apps; copycat apps; app platforms; spillover effects; platform governance

2.

Making Predictions for Sequentially Available Choices: A Semiparametric Gaussian Copula Approach (SGC)

Number of pages: 39 Posted: 12 Feb 2021 Last Revised: 12 Aug 2021
Mandy Hu, Xiang Zhou, Irwin King and Jingcun Cao
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and The University of Hong Kong
Downloads 277 (274,231)

Abstract:

Loading...

semiparametric Gaussian copula, sequentially available choices, imbalanced data, big data, machine learning

3.

Attention Monetization via e-Commerce: Why Do People Buy Groceries on an Education App?

Number of pages: 30 Posted: 20 Jun 2024
Jingcun Cao, Wee Chaimanowong, Mandy Hu and T. Tony Ke
The University of Hong Kong, The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK) - Department of Marketing and The Chinese University of Hong Kong (CUHK)
Downloads 245 (311,323)

Abstract:

Loading...

attention monetization, content platform, influencer marketing, consumer search, analytical model, randomized field experiment

4.

Two-Birds-One-Stone for Green E-commerce: Business and Environmental Impacts of Delivery Fee Charge in Instant Online Retail

HKUST Business School Research Paper No. 2025-240
Posted: 17 Sep 2025
Tao Han, Jingcun Cao and Jia Liu
The University of Hong Kong - The University of Hong Kong Faculty of Business and Economics, Students, The University of Hong Kong and Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Abstract:

Loading...

Instant Online Retail, Delivery Fee, Sustainable Operation, Quasi-experiment, Regression Discontinuity Design

5.

Celebrating the Shopping Festival: The Effects on Retail Sales and its Drivers in a Shopping Mall

Posted: 01 Aug 2025 Last Revised: 02 Aug 2025
Cheolho Song, Jingcun Cao and Tat Chan
Washington University in St. Louis - John M. Olin Business School, The University of Hong Kong and Washington University in St. Louis - John M. Olin Business School

Abstract:

Loading...

6.

Physician Education Seminars as a Marketing Tool: The Effects on Drug Prescriptions

Posted: 07 Apr 2025 Last Revised: 30 Mar 2026
Jingcun Cao, Tat Chan, Echo Wen Wan, Fangmin Xie and Wenjing Xiang
The University of Hong Kong, Washington University in St. Louis - John M. Olin Business School, affiliation not provided to SSRN, The University of Hong Kong - Faculty of Business and Economics and The University of Hong Kong - Faculty of Business and Economics

Abstract:

Loading...

7.

Private Sector Spillovers from a Government-Sponsored Centralized Medicine Procurement Program: A Field Study

University of Miami Business School Research Paper No. 5020203, MIT Sloan Research Paper No. 7189-22
Posted: 15 Nov 2024
Jingcun Cao, Xiru Pan and Catherine E. Tucker
The University of Hong Kong, University of Miami - Business Technology and Massachusetts Institute of Technology (MIT) - Management Science (MS)

Abstract:

Loading...

8.

Unlocking Roads to Success in Grocery E-commerce: An Operational Configuration Approach

Posted: 14 Nov 2024 Last Revised: 17 Nov 2024
Jicheng Zeng, Jingcun Cao and Yulin Fang
City University of Hong Kong (CityU) - Department of Information Systems, The University of Hong Kong and The University of Hong Kong

Abstract:

Loading...

9.

Spatial Proximity, Consumer Online Purchase and Platform Marketing Strategies

Posted: 17 Oct 2023
Meng Ji, Jingcun Cao, Shyam Gopinath and Shibo Li
Kelley School of Business, Indiana University, The University of Hong Kong, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business

Abstract:

Loading...

spatial proximity, online retail operations, social identity theory, consumer purchase

10.

The Double-Edged Offline Touchpoint: How Self-Pickup Stations Reshape Pure-Play E-Commerce Transactions

Posted: 05 Oct 2023 Last Revised: 24 May 2026
Jingcun Cao, Chenxi Liao and Ying Xie
The University of Hong Kong, The Chinese University of Hong Kong (CUHK) - CUHK Business School and University of Texas at Dallas

Abstract:

Loading...

Click-and-Collect, Self-Pickup Station, Online Shopping, Delivery Service, Difference-in-Differences (DiD) Design, E-commerce

11.

How Effective is Subsidizing Digital Educational Content? Evidence from A Large-scale Field Study

Posted: 20 Oct 2022 Last Revised: 25 Nov 2024
Jingcun Cao, Xiru Pan, Catherine E. Tucker and Yifei Wang
The University of Hong Kong, University of Miami - Business Technology, Massachusetts Institute of Technology (MIT) - Management Science (MS) and University of Pittsburgh - Katz Graduate School of Business

Abstract:

Loading...

Digital Education, Education Inequality, Education Subsidy, Field Experiment