default author photo

Shibo Li

Indiana University - Kelley School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination

Marketing Science, volume 34, issue 5, 2015[10.1287/mksc.2015.0942]
Posted: 08 Apr 2026
Yacheng Sun, Shibo Li and Baohong Sun
School of Economics and Management, Tsinghua University, Indiana University - Kelley School of Business and Cheung Kong Graduate School of Business

Abstract:

Loading...

bucket pricing, price discrimination, subscription, dynamic purchase decisions, consumption uncertainty, DVD rental

2.

Cross-Selling the Right Product to the Right Customer at the Right Time

Journal of Marketing Research, volume 48, issue 4, 2011[10.1509/jmkr.48.4.683]
Posted: 08 Apr 2026
Shibo Li, Baohong Sun and Alan Montgomery
Indiana University - Kelley School of Business, Cheung Kong Graduate School of Business and Carnegie Mellon University - Tepper School of Business

Abstract:

Loading...

cross-selling, customer relationship management, dynamic programming, communication channels, customer demand

3.

Spatial Proximity, Consumer Online Purchase and Platform Marketing Strategies

Posted: 17 Oct 2023
Meng Ji, Jingcun Cao, Shyam Gopinath and Shibo Li
Kelley School of Business, Indiana University, The University of Hong Kong, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business

Abstract:

Loading...

spatial proximity, online retail operations, social identity theory, consumer purchase