Jia Liu

HKUST Business School

Clear Water Bay

Hong Kong

SCHOLARLY PAPERS

11

DOWNLOADS

1,541

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (11)

1.

The Role of "Live" in Livestreaming Markets: Evidence Using Orthogonal Random Forest

Number of pages: 75 Posted: 08 Jul 2021 Last Revised: 13 Jul 2023
Georgetown University, McDonough School of Business, HKUST Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 602 (86,161)
Citation 2

Abstract:

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Livestreaming, Creator economy, Price elasticity, Heterogeneous treatment effects, High-dimensional data, Machine learning

2.

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

The Wharton School Research Paper
Number of pages: 51 Posted: 16 Apr 2024 Last Revised: 18 Jun 2024
University of Pennsylvania - Marketing Department, London Business School - Department of Marketing, Columbia University - Columbia Business School, University of British Columbia (UBC) - Sauder School of Business, Columbia University - Columbia Business School, Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management, Southern Methodist University (SMU) - Marketing Department, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, HKUST Business School, Goethe University Frankfurt - Department of Marketing, University of North Carolina at Chapel Hill, University of Michigan and University of Florida - Warrington College of Business Administration
Downloads 505 (107,338)

Abstract:

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machine learning, Bayesian statistics, Bayesian nonparametrics, generative models, unstructured data, representation learning, causal inference

3.

The Joint Impact of Revenue-based Loyalty Program and Promotions on Consumer Purchase Behavior

Number of pages: 49 Posted: 01 Dec 2020
Jia Liu, Asim Ansari and Leonard Lee
HKUST Business School, Columbia University - Columbia Business School, Marketing and National University of Singapore (NUS)
Downloads 187 (304,545)

Abstract:

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Loyalty Programs, Personalized Promotions, Goal Achievement and Failure, Nonlinear Point Thresholds, Timing of Reward

4.

The Dynamic Impact of Temporally Turning off TV Ad on Search: Evidence from the U.S. Wireless Telecom Industry

HKUST Business School Research Paper No. 2024-144
Number of pages: 37 Posted: 08 Jul 2021 Last Revised: 19 Mar 2024
HKUST Business School, Microsoft Corporation - Microsoft Research, New York City and Microsoft Research
Downloads 183 (310,395)

Abstract:

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TV advertising, keyword search, policy evaluation, synthetic control estimation, spillover effect, quasi-experiment

5.

Consumer Responses to Favorite Product Removal: Evidence from Beverage Vending Machines

HKUST Business School Research Paper No. 2023-138
Number of pages: 46 Posted: 21 Sep 2023 Last Revised: 06 Dec 2023
Johns Hopkins University - Carey Business School, Hong Kong University of Science and Technology, HKUST Business School and HKUST Business School
Downloads 64 (649,450)
Citation 1

Abstract:

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Favorite Product Removal, Consumer Demand, Consumer Search, Variety-seeking, Synthetic DiDs

6.

The Daily Me versus The Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform?

HKUST Business School Research Paper No. 2021-003 (selected paper in Targeted and Social Network Marketing eJournal)
Posted: 04 Mar 2021 Last Revised: 06 Oct 2022
Jia Liu and Ziwei CONG
HKUST Business School and Georgetown University, McDonough School of Business

Abstract:

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filter bubbles, consumption polarization, algorithmic curation, social filtering, social network, field experiment

7.

Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness

Posted: 23 Sep 2020 Last Revised: 06 Oct 2022
Jia Liu and Shawndra Hill
HKUST Business School and Microsoft Corporation - Microsoft Research, New York City

Abstract:

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search advertising, TV advertising, cross-channel advertising, moment marketing, experiment, brand competition, poaching

8.

Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs

Columbia Business School Research Paper Forthcoming
Posted: 04 Sep 2019 Last Revised: 06 Oct 2022
Jia Liu and Asim Ansari
HKUST Business School and Columbia University - Columbia Business School, Marketing

Abstract:

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Loyalty Programs, Promotions, Competition, Bounded Rationality, Approximate Dynamic Programming, Experiments

9.

Content-Based Model of Web Search Behavior: An Application to TV Show Search

Posted: 07 May 2019 Last Revised: 06 Oct 2022
HKUST Business School, Columbia University - Columbia Business School, Marketing and Microsoft Corporation - Microsoft Research, New York City

Abstract:

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marketing, search, interpretable machine learning, recommendation systems, Poisson factorization, variational inference, big data

10.

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Columbia Business School Research Paper No. 16-2
Posted: 19 Dec 2015 Last Revised: 06 Oct 2022
Jia Liu and Olivier Toubia
HKUST Business School and Columbia University - Columbia Business School, Marketing

Abstract:

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search engine optimization, search engine marketing, search queries, content preferences, semantic relationships, topic modeling

11.

How do Consumers Form Online Search Queries? The Importance of Activation Probabilities between Queries and Results

Columbia Business School Research Paper No. 15-91
Posted: 18 Oct 2015 Last Revised: 09 Aug 2020
Jia Liu and Olivier Toubia
HKUST Business School and Columbia University - Columbia Business School, Marketing

Abstract:

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online search queries, consumer search, content preferences, digital marketing