Clear Water Bay
Hong Kong
HKUST Business School
Livestreaming, Creator economy, Price elasticity, Heterogeneous treatment effects, High-dimensional data, Machine learning
TV advertising, keyword search, policy evaluation, synthetic control estimation, spillover effect, quasi-experiment
Loyalty Programs, Personalized Promotions, Goal Achievement and Failure, Nonlinear Point Thresholds, Timing of Reward
filter bubbles, consumption polarization, algorithmic curation, social filtering, social network, field experiment
search advertising, TV advertising, cross-channel advertising, moment marketing, experiment, brand competition, poaching
Loyalty Programs, Promotions, Competition, Bounded Rationality, Approximate Dynamic Programming, Experiments
marketing, search, interpretable machine learning, recommendation systems, Poisson factorization, variational inference, big data
search engine optimization, search engine marketing, search queries, content preferences, semantic relationships, topic modeling
online search queries, consumer search, content preferences, digital marketing
