Department of Marketing
Clear Water Bay, Kowloon
Hong Kong
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
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machine learning, Bayesian statistics, Bayesian nonparametrics, generative models, unstructured data, representation learning, causal inference
Accepted for publication in Marketing Science.
A previous version of this paper was circulated under the title "The Role of 'Live' in Livestreaming Markets: Evidence Using Orthogonal Random Forest."
Livestreaming, Creator economy, Pricing, Instrumental Variables, Machine Learning
Loyalty Programs, Personalized Promotions, Goal Achievement and Failure, Nonlinear Point Thresholds, Timing of Reward
TV advertising, keyword search, policy evaluation, synthetic control estimation, spillover effect, quasi-experiment
User-Generated Content, Preference Measurement, Digital Platforms, Dynamic Model, Neural Networks
consumer search, search refinement tools, preference measurement, conjoint study, randomized experiments
Favorite Product Removal, Purchase substitution, Habit, Autopilot behavior, Experimentation, Exploration, Learning, Variety-seeking, Synthetic difference-in-differences
Instant Online Retail, Delivery Fee, Sustainable Operation, Quasi-experiment, Regression Discontinuity Design
filter bubbles, consumption polarization, algorithmic curation, social filtering, social network, field experiment
search advertising, TV advertising, cross-channel advertising, moment marketing, experiment, brand competition, poaching
Loyalty Programs, Promotions, Competition, Bounded Rationality, Approximate Dynamic Programming, Experiments
marketing, search, interpretable machine learning, recommendation systems, Poisson factorization, variational inference, big data
search engine optimization, search engine marketing, search queries, content preferences, semantic relationships, topic modeling
online search queries, consumer search, content preferences, digital marketing
