Leonard Lee

National University of Singapore (NUS)

Bukit Timah Road 469 G

Singapore, 117591

Singapore

SCHOLARLY PAPERS

3

DOWNLOADS

205

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing Department, Carnegie Mellon University, Columbia Business School - Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 205 (149,729)
Citation 1

Abstract:

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Shopper Journey, Retailing

2.

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Kenan Institute of Private Enterprise Research Paper No. 19-22
Posted: 03 Jun 2019
University of Illinois at Chicago, Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, National University of Singapore (NUS) and Emory University - Goizueta Business School

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Marketing agility, grounded theory, marketing technology

3.

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Number of pages: 50
University of Illinois at Chicago, Moore School of Business (University of South Carolina), affiliation not provided to SSRN, National University of Singapore (NUS) and Emory University - Goizueta Business School
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