Leonard Lee

National University of Singapore (NUS)

1E Kent Ridge Road

NUHS Tower Block Level 7

Singapore, 119228

Singapore

SCHOLARLY PAPERS

4

DOWNLOADS

416

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing Department, Carnegie Mellon University, Columbia Business School - Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 362 (92,271)
Citation 1

Abstract:

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Shopper Journey, Retailing

2.

Mobility as a Service (MaaS): The Importance of Transportation Psychology

INSEAD Working Paper No. 2020/32/MKT
Number of pages: 17 Posted: 27 Jun 2020
affiliation not provided to SSRN, National University of Singapore (NUS), INSEAD, National University of Singapore (NUS), affiliation not provided to SSRN, Nanyang Business School, Land Transport Authority, Singapore, Cornell University - School of Applied Economics and Management, National University of Singapore (NUS) and affiliation not provided to SSRN
Downloads 54 (419,424)

Abstract:

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Mobility-as-a-Service, Transportation-Experience, Transportation-Nudges, Commuter-Psychology, Transportation-Decision-Making, Psychology-Informed-Design

3.

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Kenan Institute of Private Enterprise Research Paper No. 19-22
Posted: 03 Jun 2019 Last Revised: 17 Aug 2020
Moore School of Business (University of South Carolina), Emory University - Goizueta Business School, University of North Carolina Kenan-Flagler Business School, National University of Singapore (NUS) and University of Illinois at Chicago

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Marketing Agility, Agile Marketing, Sensemaking, Iteration, Experimentation, Speed.

4.

The Joint Impact of Revenue-based Loyalty Program and Promotions on Consumer Purchase Behavior

Number of pages: 49
Jia Liu, Asim Ansari and Leonard Lee
Hong Kong University of Science & Technology (HKUST) - HKUST Business School, Columbia Business School - Marketing and National University of Singapore (NUS)
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Abstract:

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Loyalty Programs, Personalized Promotions, Goal Achievement and Failure, Nonlinear Point Thresholds, Timing of Reward