1E Kent Ridge Road
NUHS Tower Block Level 7
National University of Singapore (NUS)
Shopper Journey, Retailing
Mobility-as-a-Service, Transportation-Experience, Transportation-Nudges, Commuter-Psychology, Transportation-Decision-Making, Psychology-Informed-Design
Marketing Agility, Agile Marketing, Sensemaking, Iteration, Experimentation, Speed.
Loyalty Programs, Personalized Promotions, Goal Achievement and Failure, Nonlinear Point Thresholds, Timing of Reward
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