University of Pennsylvania - Marketing Department, London Business School - Department of Marketing, Columbia University - Columbia Business School, University of British Columbia (UBC) - Sauder School of Business, Columbia University - Columbia Business School, Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management, Southern Methodist University (SMU) - Marketing Department, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan at Ann Arbor - Marketing, HKUST Business School, Goethe University Frankfurt - Department of Marketing, University of North Carolina at Chapel Hill, University of Michigan at Ann Arbor and University of Florida - Warrington College of Business Administration