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Yi Zhang

Peking University - Guanghua School of Management

Peking University

Beijing, Beijing 100871

China

  • Peking University - Guanghua School of Management

SCHOLARLY PAPERS

2

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350

TOTAL CITATIONS

2

Scholarly Papers (2)

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1.

Consumer Responses to 'Favorite' Product Removal: Evidence from Beverage Vending Machines

HKUST Business School Research Paper No. 2023-138, Johns Hopkins Carey Business School Research Paper No. 24-03
Number of pages: 37 Posted: 21 Sep 2023 Last Revised: 17 Sep 2025
Andrew T. Ching, Kohei Kawaguchi, Jia Liu and Yi Zhang
Johns Hopkins University - Carey Business School, Hong Kong University of Science and Technology, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Peking University - Guanghua School of Management
Downloads 184 (411,650)
Citation 1

Abstract:

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Favorite Product Removal, Purchase substitution, Habit, Autopilot behavior, Experimentation, Exploration, Learning, Variety-seeking, Synthetic difference-in-differences

2.

Splitting Award or Winner Takes All?: Evidence from China’s National Drug Procurement Auction

Number of pages: 40 Posted: 27 Nov 2023
Yi Zhang
Peking University - Guanghua School of Management
Downloads 166 (454,356)
Citation 1

Abstract:

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Split-award Auctions; Multi-unit Auctions; Competitive Bidding; Public Procurement; Drug Prices; Health Policy