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Ziwei CONG

Georgetown University, McDonough School of Business

Assistant Professor

Washington, DC 20057

United States

  • Georgetown University, McDonough School of Business

SCHOLARLY PAPERS

5

DOWNLOADS

1,127

TOTAL CITATIONS

2

Scholarly Papers (5)

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1.

From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle

Accepted for publication in Marketing Science.

A previous version of this paper was circulated under the title "The Role of 'Live' in Livestreaming Markets: Evidence Using Orthogonal Random Forest."

Number of pages: 53 Posted: 29 Jul 2021 Last Revised: 03 Jun 2026
Ziwei CONG, Jia Liu and Puneet Manchanda
Georgetown University, McDonough School of Business, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and University of Michigan, Stephen M. Ross School of Business
Downloads 643 (103,931)
Citation 2

Abstract:

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Livestreaming, Creator economy, Pricing, Instrumental Variables, Machine Learning

2.

Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep Learning Approach

HKUST Business School Research Paper No. 2025-191
Number of pages: 59 Posted: 16 Dec 2024 Last Revised: 31 May 2026
Mingzhang Yin, Ziwei CONG and Jia Liu
University of Florida - Warrington College of Business Administration, Georgetown University, McDonough School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 246 (321,897)

Abstract:

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User-Generated Content, Preference Measurement, Digital Platforms, Dynamic Model, Neural Networks

3.

Personalizing Language Models for Generative Targeting

Number of pages: 53 Posted: 30 Jun 2025 Last Revised: 24 Jul 2025
Mingzhang Yin, Ruijiang Gao and Ziwei CONG
University of Florida - Warrington College of Business Administration, University of Texas at Dallas and Georgetown University, McDonough School of Business
Downloads 221 (351,440)

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4.

Supplier Responses to Platform Recommendations in Business-to-Business Electronic Commerce

Number of pages: 36 Posted: 14 May 2026 Last Revised: 31 May 2026
Yi Chen, Ziwei CONG, Yixing Chen and Liwen Hou
University of Michigan, Stephen M. Ross School of Business, Georgetown University, McDonough School of Business, University of Notre Dame - Mendoza College of Business and Shanghai Jiao Tong University (SJTU)
Downloads 17 (1,518,554)

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5.

The Daily Me versus The Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform

HKUST Business School Research Paper No. 2021-003 (selected paper in Targeted and Social Network Marketing eJournal)
Posted: 04 Mar 2021 Last Revised: 04 Dec 2024
Jia Liu and Ziwei CONG
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University, McDonough School of Business

Abstract:

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filter bubbles, consumption polarization, algorithmic curation, social filtering, social network, field experiment