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Xiang Gong

Northwestern Polytechnical University, China

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Brand Crisis and Recovery in Livestream E-Commerce: A Psychological Contract Violation Theory Perspective

Number of pages: 39 Posted: 15 Apr 2025
Jiaqi LIU, Xiang Gong, Zhenxin Xiao, Xiaoxiao Liu, Matthew K. O. Lee and Hongwei Wang
Tongji University, Northwestern Polytechnical University, China, Xi'an Jiaotong University, Xi'an Jiaotong University, affiliation not provided to SSRN and Tongji University - School of Economics and Management
Downloads 141 (540,814)

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livestream e-commerce, brand crisis, brand crisis recovery strategy, psychological contract violation theory

2.

Sharing the Path to Climate Change Mitigation: Sustainable CO2 Emission Reduction Through Product-Sharing Economy Platforms

HKU Jockey Club Enterprise Sustainability Global Research Institute Paper No. 2024/012
Number of pages: 56 Posted: 16 Dec 2024
Xiang Gong, Yulin Fang, Xiaoxiao Liu, Angela Lu and Zhenxin Xiao
Northwestern Polytechnical University, China, The University of Hong Kong, Xi'an Jiaotong University, City University of Hong Kong and Xi'an Jiaotong University
Downloads 128 (572,948)

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Climate change, CO2 emission, sharing economy, platform entry, environmental welfare, digital sustainability, difference-in-differences