Matthew K. O. Lee

affiliation not provided to SSRN

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Brand Crisis and Recovery in Livestream E-Commerce: A Psychological Contract Violation Theory Perspective

Number of pages: 39 Posted: 15 Apr 2025

Jiaqi LIU, Xiang Gong, Zhenxin Xiao, Xiaoxiao Liu, Matthew K. O. Lee and Hongwei Wang

Tongji University, Northwestern Polytechnical University, China, Xi'an Jiaotong University, Xi'an Jiaotong University, affiliation not provided to SSRN and Tongji University - School of Economics and Management

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