Noah Askin

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

http://noahaskin.com

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Syncing Preferences: Dynamic Reference Formation in Digital Service Platforms

IESE Business School Working Paper

Number of pages: 48 Posted: 18 Oct 2022 Last Revised: 27 Jan 2025

Abhishek Deshmane, Noah Askin and Khwan Kim

Georgia Institute of Technology - Scheller College of Business, INSEAD and UCL School of Management, University College London

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