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Abhishek Deshmane

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

  • Georgia Institute of Technology - Scheller College of Business

SCHOLARLY PAPERS

7

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Top 33,160

in Total Papers Downloads

3,863

TOTAL CITATIONS

9

Ideas:
“  My research agenda is to employ principles from Operations Management towards building robust strategies for effective and sustainable management of cultural industries.  ”

  • Georgia Institute of Technology - Scheller College of Business

Scholarly Papers (7)

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1.

Designing Layouts for Sequential Experiences: Application to Cultural Institutions

IESE Business School Working Paper
Number of pages: 85 Posted: 19 Jul 2022 Last Revised: 17 Jan 2025
Ali Aouad, Abhishek Deshmane and Victor Martinez-de-Albeniz
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and IESE Business School - University of Navarra
Downloads 1,034 (55,906)
Citation 2

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Customer paths, Sequential choice, Assignment problem, Cultural sector operations

2.

Frame by Fame: Content Creation on Short Video-Format Platforms

Number of pages: 47 Posted: 23 Jul 2021 Last Revised: 15 Dec 2024
Abhishek Deshmane and Xabier Barriola
Georgia Institute of Technology - Scheller College of Business and Tilburg University
Downloads 838 (75,601)
Citation 1

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User-Generated Content, Social Media, Social Hierarchy, Virality, Human-AI Interface, Cultural Operations

3.

Come Together, Right Now? An Empirical Study of Collaborations in the Music Industry

IESE Business School Working Paper
Number of pages: 59 Posted: 04 Jan 2021 Last Revised: 29 Sep 2022
Abhishek Deshmane and Victor Martinez-de-Albeniz
Georgia Institute of Technology - Scheller College of Business and IESE Business School - University of Navarra
Downloads 702 (92,254)
Citation 3

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New Product Development, Collaborations, Cultural Production, Music, Status Hierarchies, Complementarities

4.

Play it Again, Sam? Reference-Point Formation and Product Differentiation in the Music Industry

IESE Business School Working Paper
Number of pages: 50 Posted: 23 Jul 2021 Last Revised: 15 Dec 2024
Abhishek Deshmane and Victor Martinez-de-Albeniz
Georgia Institute of Technology - Scheller College of Business and IESE Business School - University of Navarra
Downloads 469 (154,619)
Citation 3

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New Product Development, Product differentiation, Reference Effects, Satiation, Attachment, Music, Cultural Operations

5.

Syncing Preferences: Dynamic Reference Formation in Digital Service Platforms

IESE Business School Working Paper
Number of pages: 48 Posted: 18 Oct 2022 Last Revised: 27 Jan 2025
Abhishek Deshmane, Noah Askin and Khwan Kim
Georgia Institute of Technology - Scheller College of Business, INSEAD and UCL School of Management, University College London
Downloads 317 (240,877)

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Sequential choice, Recommendation algorithms, People-centric operations, Music, Cultural operations

6.

The Engineering of Consumer Experiences under Affect Assimilation and Quality Contrast

INSEAD Working Paper No. 2026/05/TOM
Number of pages: 68 Posted: 20 Jul 2023 Last Revised: 03 Feb 2026
Abhishek Deshmane, Victor Martinez-de-Albeniz and Guillaume Roels
Georgia Institute of Technology - Scheller College of Business, IESE Business School - University of Navarra and INSEAD - Technology and Operations Management
Downloads 273 (297,664)

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Service experience design, Behavioral operations management, Prospect theory, Analysis of reviews, Reduced-form econometric analysis, Dynamic programming, Cultural operations

7.

Sunflowers’ Souvenirs: Service Design for Experiential Retail

Georgia Tech Scheller College of Business Research Paper No. 5025969
Number of pages: 74 Posted: 26 Nov 2024 Last Revised: 04 Nov 2025
Abhishek Deshmane
Georgia Institute of Technology - Scheller College of Business
Downloads 230 (337,699)

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Revenue management, Service operations, Experiential retail, Souvenirs, People-centric operations, Cultural operations