Vikas Mittal

Rice University

Learn more about SSRN Profiles

SCHOLARLY PAPERS

2

DOWNLOADS

203

TOTAL CITATIONS

0

Feedback

Scholarly Papers (2)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

1.

Effective B2B Sales Growth Strategy: Evidence from A Longitudinal Study of 44,000 B2B Customers

Number of pages: 11 Posted: 12 Jul 2025

Vikas Mittal, Vivek Astvansh and Sonam Singh

Rice University, McGill University and

Downloads 151 (558,171)

Abstract:

2.

Value of Satisfied Marketing & Sales Employees for Customers and Shareholders

Number of pages: 61 Posted: 03 Mar 2026

Hoorsana Damavandi, Vivek Astvansh and Vikas Mittal

University of Tennessee, Knoxville - Haslam College of Business, McGill University and Rice University

Downloads 52 (1,109,210)

Abstract:

Feedback

All content on this site: Copyright © 2026 Elsevier Inc., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the relevant licensing terms apply.

We use cookies to help provide and enhance our service and tailor content.

To learn more, visit .