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Lan Anh Ton

University of Georgia

Athens, GA 30602-6254

United States

  • University of Georgia

SCHOLARLY PAPERS

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Scholarly Papers (1)

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The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use

in press at the Journal of the Academy of Marketing Science
Number of pages: 39 Posted: 04 Aug 2021
Rosanna Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani and Lan Anh Ton
University of Illinois Urbana Champaign, University of Georgia, University of Georgia, University of Georgia and University of Georgia
Downloads 183 (418,025)
Citation 1

Abstract:

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naturalness; beauty; effort; attribution; social media; image analysis; multimethod