Pengyuan Wang

University of Georgia

Assistant Professor

SCHOLARLY PAPERS

3

DOWNLOADS

12

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use

in press at the Journal of the Academy of Marketing Science
Number of pages: 39 Posted: 04 Aug 2021
University of Georgia, University of Georgia, University of Georgia, University of Georgia and University of Georgia
Downloads 12 (694,995)

Abstract:

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naturalness; beauty; effort; attribution; social media; image analysis; multimethod

2.

Effect of Complex Multimedia Advertising Campaigns: A New Automated Method for Big Data

Posted: 10 Nov 2016 Last Revised: 15 Jul 2017
Pengyuan Wang, Guiyang Xiong, Will Wei Sun and Jian Yang
University of Georgia, University of Georgia, University of Miami Herbert Business School and Yahoo!

Abstract:

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Multimedia advertising, online advertising, causal effect, segmentation, tree model, big data

3.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364
Posted: 22 Jun 2013
Drexel University - Department of Marketing, University of Georgia, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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data fusion, Bayesian multivariate model, multi-platform behavior, media usage