Pengyuan Wang

University of Georgia

Assistant Professor

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

The Early Impact of Requesting GDPR-Compliant Consent on Native Ads: The Case of a Native Ad Publisher

Posted: 05 Sep 2020
Pengyuan Wang, Li Jiang and Jian Yang
University of Georgia, George Washington University - Department of Marketing and affiliation not provided to SSRN

Abstract:

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GDPR, privacy policy, native advertising

2.

Effect of Complex Multimedia Advertising Campaigns: A New Automated Method for Big Data

Posted: 10 Nov 2016 Last Revised: 15 Jul 2017
Pengyuan Wang, Guiyang Xiong, Will Wei Sun and Jian Yang
University of Georgia, University of Georgia, University of Miami Herbert Business School and Yahoo!

Abstract:

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Multimedia advertising, online advertising, causal effect, segmentation, tree model, big data

3.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364
Posted: 22 Jun 2013
Drexel University - Department of Marketing, University of Georgia, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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data fusion, Bayesian multivariate model, multi-platform behavior, media usage