Pengyuan Wang

University of Georgia

Assistant Professor

  • University of Georgia

SCHOLARLY PAPERS

4

DOWNLOADS

631

TOTAL CITATIONS

1

Scholarly Papers (4)

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1.

Instagram Face and the Algorithm: How Popularity-Integrated Recommender Systems Homogenize Beauty Standards and Lower User Well-Being

Number of pages: 35 Posted: 24 Sep 2024
Rosanna Smith, Pengyuan Wang, Carolina Salge and Beeson Shin
University of Illinois Urbana Champaign, University of Georgia, University of Georgia and University of Illinois at Urbana-Champaign
Downloads 473 (132,476)

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recommender systems, beauty standards, social media, popularity bias, diversity

2.

The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use

in press at the Journal of the Academy of Marketing Science
Number of pages: 39 Posted: 04 Aug 2021
Rosanna Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani and Lan Anh Ton
University of Illinois Urbana Champaign, University of Georgia, University of Georgia, University of Georgia and University of Georgia
Downloads 158 (407,845)
Citation 1

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naturalness; beauty; effort; attribution; social media; image analysis; multimethod

3.

Effect of Complex Multimedia Advertising Campaigns: A New Automated Method for Big Data

Posted: 10 Nov 2016 Last Revised: 15 Jul 2017
Pengyuan Wang, Guiyang Xiong, Will Wei Sun and Jian Yang
University of Georgia, University of Georgia, University of Miami Herbert Business School and Yahoo!

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Multimedia advertising, online advertising, causal effect, segmentation, tree model, big data

4.

Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption

Journal of Marketing Research, 50, 3, 348-364
Posted: 22 Jun 2013
Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow and Peter Fader
Drexel University - Department of Marketing, University of Georgia, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

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data fusion, Bayesian multivariate model, multi-platform behavior, media usage