Yumeng Li

Shanghai University of Finance and Economics - College of Business

777 Guoding Road

Shanghai, 200433

China

  • Shanghai University of Finance and Economics - College of Business

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To Keep Price Consistency or Not: Multi-Channel Retailing with Consumers' Fairness Concern

Posted: 12 Aug 2021
Xiaomeng Guo, Yumeng Li, Guang Xiao and Wenxin Xu
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies, Shanghai University of Finance and Economics - College of Business, Hong Kong Polytechnic University - Department of Logistics and Maritime Studies and University of South Carolina - Department of Management Science

Abstract:

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multi-channel retailing, fairness concern, pricing strategy, behavioral economics