Zhaoyan Liu

Department of Analytics & Operations, NUS Business School

Ph.D

15 Kent Ridge Dr, Singapore 119245

Singapore, Singapore 119245

Singapore

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Scholarly Papers (1)

1.

Should Firms Promote Public Health to their Customers? Evidence of Economic Impact from a Multi-Country Natural Experiment in Ridesharing

INSEAD Working Paper No. 2021/62/MKT
Number of pages: 49 Posted: 10 Nov 2021 Last Revised: 29 Feb 2024
Nanyang Business School, Department of Analytics & Operations, NUS Business School, INSEAD, Careem, Careem and Careem
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Abstract:

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Nudge, Ridesharing Platform, Public Health, Covid-19, Natural Experiment, Multi-Country Study, Vaccination, Corporate Social Responsibility