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Nathakorn Trakarnsakdikul

Graduate School, Rattana Bundit University, Thailand

306, Ladprao 107, Khlong Chan, Bang Kapi

Bangkok 10240

Thailand

  • Graduate School, Rattana Bundit University, Thailand

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Factors Affecting E-Book Purchase Decisions of Customers in Thailand

Asian Administration & Management Review, Vol. 4, No. 1, 2021
Number of pages: 8 Posted: 10 Nov 2021
Nathakorn Trakarnsakdikul, Suriwipha Chaiyaphan and Benjawan Leecharoen
Graduate School, Rattana Bundit University, Thailand, Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
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Decision to Buy, Online Consumer Behaviors, E-books