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Benjawan Leecharoen

Graduate School, Rattana Bundit University, Thailand

306, Ladprao 107, Khlong Chan, Bang Kapi

Bangkok 10240

Thailand

  • Graduate School, Rattana Bundit University, Thailand

SCHOLARLY PAPERS

8

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2,092

TOTAL CITATIONS

3

Scholarly Papers (8)

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1.

Examining the Relationships between Customer Satisfaction and Repurchase Behavior in Online Fashion Retailing

PSAKU International Journal of Interdisciplinary Research, Vol. 8, No. 2, 2019
Number of pages: 14 Posted: 03 Mar 2020
Benjawan Leecharoen
Graduate School, Rattana Bundit University, Thailand
Downloads 664 (98,581)

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Customer Satisfaction, Repurchase Behavior, Online Fashion Retailing

2.

Factors Affecting E-Book Purchase Decisions of Customers in Thailand

Asian Administration & Management Review, Vol. 4, No. 1, 2021
Number of pages: 8 Posted: 10 Nov 2021
Nathakorn Trakarnsakdikul, Suriwipha Chaiyaphan and Benjawan Leecharoen
Graduate School, Rattana Bundit University, Thailand, Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
Downloads 341 (219,135)

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Decision to Buy, Online Consumer Behaviors, E-books

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Electronic Service Quality, Purchase Decision Process, E-Book

4.

The Mediating Effect of the Customer Satisfaction and Repurchase Behavior Relationship of Electronic Gadgets in Bangkok, Thailand

PSAKU International Journal of Interdisciplinary Research, Forthcoming, Asian Administration & Management Review, Vol. 5, No. 1, 2022
Number of pages: 13 Posted: 22 Apr 2022
Benjawan Leecharoen and Suriwipa Chaiyapan
Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
Downloads 226 (337,699)
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Customer Satisfaction, Repurchase Behavior, Electronic Gadget

5.

A causal relationship model of factors influencing customer loyalty in private hospitals in Thailand

Asian Administration & Management Review, Vol. 6, No. 2, 2023
Number of pages: 12 Posted: 29 Nov 2023
Supachat Chaysiri, Benjawan Leecharoen and Thaunjai Sangthong
Graduate School, Rattana Bundit University, Thailand, Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
Downloads 152 (488,442)

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Private Hospitals, Service Quality, Customer Satisfaction, Customer Loyalty

6.

The Antecedents and Success of the Thai Spa Business

Asian Administration & Management Review, Vol. 6, No. 1
Number of pages: 13 Posted: 16 Aug 2023
Phakkraphat Limprana, Benjawan Leecharoen and Nantaporn Chalaechorn
Graduate School, Rattana Bundit University, Thailand, Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
Downloads 149 (497,070)

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Antecedents, Success of Spa Business, Thailand, Service Quality, 7Ps Strategy

7.

Factors Affecting the Core Competencies of Salesmanship in the Non-Life Insurance Business

Asian Administration and Management Review, Vol. 4, No. 1, 2021
Number of pages: 10 Posted: 10 Nov 2021
Pornnipha Plubpla, Nantaporn Chalaechorn and Benjawan Leecharoen
Graduate School, Rattana Bundit University, Thailand, Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
Downloads 149 (497,070)

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Core Competency, Salesmanship, Causal Relationship Model, Non-Life Insurance Business

8.

Service Quality and Brand Repurchase of Electronic Devices: the Role of Customer Satisfaction and Shopping Involvement as Mediators

Asian Administration & Management Review, Vol. 6, No. 2, 2023
Number of pages: 11 Posted: 28 Nov 2023
Benjawan Leecharoen, Yingcharoen Boonyoung and Nontavat Siangchokyoo
Graduate School, Rattana Bundit University, Thailand, Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
Downloads 114 (621,896)

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Repurchase Behavior, Service Quality, Customer Satisfaction, Electronic Devices