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Yingcharoen Boonyoung

Graduate School, Rattana Bundit University, Thailand

306, Ladprao 107, Khlong Chan, Bang Kapi

Bangkok 10240

Thailand

  • Graduate School, Rattana Bundit University, Thailand

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Service Quality and Brand Repurchase of Electronic Devices: the Role of Customer Satisfaction and Shopping Involvement as Mediators

Asian Administration & Management Review, Vol. 6, No. 2, 2023
Number of pages: 11 Posted: 28 Nov 2023
Benjawan Leecharoen, Yingcharoen Boonyoung and Nontavat Siangchokyoo
Graduate School, Rattana Bundit University, Thailand, Graduate School, Rattana Bundit University, Thailand and Graduate School, Rattana Bundit University, Thailand
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Abstract:

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Repurchase Behavior, Service Quality, Customer Satisfaction, Electronic Devices