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Sukki Yoon

Bryant University

1150 Douglas Pike

Smithfield, RI 02917-1284

United States

  • Bryant University

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures

Journal of Business Research, 117, 520-528. doi:10.1016/j.jbusres.2018.10.003
Posted: 10 Dec 2021
Yung Kyun Choi, Yuri Seo, Udo M. Wagner and Sukki Yoon
Dongguk University, University of Auckland Business School, University of Vienna - Faculty of Business, Economics, and Statistics and Bryant University

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Construal level and cultural context, Functional attitudes, Luxury brands, Social media advertising

2.

Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

Journal of Advertising, 47(1), 1-13. doi:10.1080/00913367.2017.1405752
Posted: 10 Dec 2021
Yuri Seo, Xiaozhu Li, Yung Kyun Choi and Sukki Yoon
University of Auckland Business School, Dongguk University, Dongguk University and Bryant University

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3.

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea

Journal of Advertising, 48(5), 1-17. doi:10.1080/00913367.2019.1663320
Posted: 09 Dec 2021
Amy Errmann, Yuri Seo, Yung Kyun Choi and Sukki Yoon
University of Auckland Business School, University of Auckland Business School, Dongguk University and Bryant University

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