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Albert I Goldberg

Technion-Israel Institute of Technology

Technion City

Haifa 32000, Haifa 32000

Israel

  • Technion-Israel Institute of Technology

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Reputation Building: Small Business Strategies for Successful Venture Development

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
Albert I Goldberg, Gilat Cohen and Avi Fiegenbaum
Technion-Israel Institute of Technology, affiliation not provided to SSRN and Technion-Israel Institute of Technology - The William Davidson Faculty of Industrial Engineering & Management

Abstract:

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Firm image, Strategic Reference Point Theory, Market competition, Software industry, Firm strategies, Firm growth, Firm image, Core competencies, Firm performance, Stakeholders, Interfirm alliances