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Felicia Christina
Pelita Harapan University
Interior Design
Indonesia
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Impulsive Buying of Five Star Hotel Jakarta: Effect New Normal Era Mediated of Price and Promotion
Academy of Strategic Management Journal, Volume 20, Special Issue 2, 2021
Number of pages: 16
Posted: 28 Jan 2022
Amelda Pramezwary
,
Juliana
,
Rudy Pramono
,
Jimmy Muller Hasoloan Situmorang
,
Sheren Laurensia Salim
and Felicia Christina
Pelita Harapan University, Universitas Pelita Harapan, Pelita Harapan University, Universitas Pelita Harapan, Pelita Harapan University and Pelita Harapan University
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Abstract:
Impulse Buying, New Normal Era, Price, Promotion, Perceived Risk Theory
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