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Oliver Wirths
Independent
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation
Wirths, Oliver, Zsófia Tóth, and Carlos A. Diaz Ruiz. "Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation." Industrial Marketing Management 119 (2024): 162-177.
Number of pages: 16
Posted: 12 Jun 2024
Oliver Wirths,
Zsófia Tóth
and
Carlos Diaz Ruiz
Independent, Durham University and Hanken School of Economics
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Abstract:
servitization, service network, industrial network, Aviation, MRO, Repair
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