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Carlos Diaz Ruiz

Hanken School of Economics

PB 287

Helsinki, Vaasa 65101

Finland

  • Hanken School of Economics

SCHOLARLY PAPERS

9

DOWNLOADS

1,111

TOTAL CITATIONS

7

Ideas:
“  I am working on disinformation research from a management and business perspective.  ”

  • Hanken School of Economics

Scholarly Papers (9)

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1.

Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies

Journal of Public Policy & Marketing
Number of pages: 18 Posted: 08 Jul 2022 Last Revised: 08 Aug 2022
Carlos Diaz Ruiz and Tomas Nilsson
Hanken School of Economics and Linnaeus University
Downloads 383 (194,740)
Citation 4

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Disinformation, Echo Chambers, Social Media, Misinformation, Rhetoric, Consumer Identity

2.

Market-Scanning and Market-Shaping: Why Are Firms Blindsided by Market-Shaping Acts?

Journal of Business & Industrial Marketing, Vol. 35 No. 9, pp. 1389-1401., 2020
Number of pages: 13 Posted: 25 May 2023
Carlos Diaz Ruiz, Jonathan J Baker, Katy J. Mason and kieran Tierney
Hanken School of Economics, AUT, Lancaster University - Lancaster University Management School and Royal Melbourne Institute of Technology (RMIT University) - School of Economics, Finance and Marketing
Downloads 209 (389,821)
Citation 1

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marketing strategy, market shaping, strategic planning, market practices, market scanning

3.

Disinformation on Digital Media Platforms: A Market-Shaping Approach

Diaz Ruiz, C. (2023). Disinformation on digital media platforms: A market-shaping approach. New Media & Society, 0(0). https://doi.org/10.1177/14614448231207644
Number of pages: 24 Posted: 04 Dec 2023
Carlos Diaz Ruiz
Hanken School of Economics
Downloads 159 (474,889)

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social media, disinformation, misinformation, digital platforms, market shaping, media

4.

Unconventional Luxury Brand Collaborations: A New Form of Luxury Consumption Among Young Adults in China

International Marketing Review, Vol. 40 No. 7, 2023
Number of pages: 21 Posted: 08 Jun 2023
Carlos Diaz Ruiz and Angela Cruz
Hanken School of Economics and Monash University - Department of Marketing
Downloads 133 (558,171)

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luxury, branding, luxury branding, China, brand collaborations

5.

Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising

Number of pages: 24 Posted: 20 Dec 2024
Carlos Diaz Ruiz
Hanken School of Economics
Downloads 106 (674,591)
Citation 2

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Programmatic advertising, digital marketing, sociotechnical imaginaries, market shaping, disinformation, fake news

6.

Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes

Diaz Ruiz, C.A., Penaloza, L. and Holmqvist, J. (2020), "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, Vol. 54 No. 5, pp. 999-1024.
Number of pages: 26 Posted: 19 Jun 2023
Carlos Diaz Ruiz
Hanken School of Economics
Downloads 88 (777,583)

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consumer culture, consumer tribes, assemblage theory, market practices, assemblage thinking, tribal marketing

7.

Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation

Wirths, Oliver, Zsófia Tóth, and Carlos A. Diaz Ruiz. "Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation." Industrial Marketing Management 119 (2024): 162-177.
Number of pages: 16 Posted: 12 Jun 2024
Oliver Wirths, Zsófia Tóth and Carlos Diaz Ruiz
Independent, Durham University and Hanken School of Economics
Downloads 33 (1,318,317)

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servitization, service network, industrial network, Aviation, MRO, Repair

8.

Market Bifurcations in Board Sports: How Consumers Shape Markets through Boundary Work

Journal of Business Research 122 (2021): 38-50.
Posted: 28 Apr 2023
Carlos Diaz Ruiz and Marian Makkar
Hanken School of Economics and Royal Melbourne Institute of Technology (RMIT University) - School of Economics, Finance and Marketing

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market shaping, consumer research, boundary objects, assemblage theory

9.

The Insights Industry: Towards a Performativity Turn in Market Research

International Journal of Market Research. 2022;64(2):169-186
Posted: 28 Apr 2023
Carlos Diaz Ruiz
Hanken School of Economics

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insights, performativity, market research, customer insights, actionable knowledge