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Marian Makkar
School of Economics, Finance and Marketing
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SCHOLARLY PAPERS
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Scholarly Papers (2)
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1.
Cultivating a Network of Trust: Exploring the Trust Building Agency of Objects in Home Sharing
Advances in Consumer Research, 46, 694-695.
Posted: 30 Jun 2026
Marian Makkar and
Drew Franklin
Royal Melbourne Institute of Technology (RMIT University) - School of Economics, Finance and Marketing and University of Auckland Business School
Abstract:
2.
Market Bifurcations in Board Sports: How Consumers Shape Markets through Boundary Work
Journal of Business Research 122 (2021): 38-50.
Posted: 28 Apr 2023
Carlos Diaz Ruiz
and Marian Makkar
Hanken School of Economics and Royal Melbourne Institute of Technology (RMIT University) - School of Economics, Finance and Marketing
Abstract:
market shaping, consumer research, boundary objects, assemblage theory
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