default author photo

Angela Cruz

Monash University - Department of Marketing

SCHOLARLY PAPERS

6

DOWNLOADS

132

TOTAL CITATIONS

0

Scholarly Papers (6)

Actions:
Email selected abstracts
1.

Unconventional Luxury Brand Collaborations: A New Form of Luxury Consumption Among Young Adults in China

International Marketing Review, Vol. 40 No. 7, 2023
Number of pages: 21 Posted: 08 Jun 2023
Carlos Diaz Ruiz and Angela Cruz
Hanken School of Economics and Monash University - Department of Marketing
Downloads 132 (558,171)

Abstract:

Loading...

luxury, branding, luxury branding, China, brand collaborations

2.

Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference

Journal of Consumer Research, ucad022. DOI:10.1093/jcr/ucad022., The University of Auckland Business School Research Paper Series
Posted: 10 Aug 2023
Angela Cruz, Yuri Seo and Daiane Scaraboto
Monash University - Department of Marketing, University of Auckland Business School and University of Melbourne

Abstract:

Loading...

cultural diversity, cultural appropriation, responsibilization, consumer reflexivity, K-pop

3.

Religion as a Field of Transcultural Practices in Multicultural Marketplaces

Journal of Business Research, 91, 317-325. https://doi.org/10.1016/j.jbusres.2017.07.022 , The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Angela Cruz, Yuri Seo and Margo Buchanan-Oliver
Monash University - Department of Marketing, University of Auckland Business School and affiliation not provided to SSRN

Abstract:

Loading...

Religion, Transculturality, Multicultural marketplaces, Acculturation

4.

Trolling in Online Communities: A Practice-Based Theoretical Perspective

The Information Society, 34:1, 15-26, DOI: 10.1080/01972243.2017.1391909, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Angela Cruz, Yuri Seo and Mathew Rex
Monash University - Department of Marketing, University of Auckland Business School and affiliation not provided to SSRN

Abstract:

Loading...

Anti-social behavior, community management, online communities, online trolling, practice theory, social media

5.

Cultural Globalization from the Periphery: Translation Practices of English-Speaking K-Pop Fans

Journal of Consumer Culture, 21(3), 638-659. doi:10.1177/1469540519846215, The University of Auckland Business School Research Paper Series
Posted: 10 Dec 2021
Angela Cruz, Yuri Seo and Itir Binay
Monash University - Department of Marketing, University of Auckland Business School and Monash University

Abstract:

Loading...

Cultural globalization, center-periphery dynamics, paratextual translation, popular culture, translation theory, K-pop

6.

Cultural Globalization and Young Korean Women's Acculturative Labor: K-Beauty as Hegemonic Hybridity

International Journal of Cultural Studies, 23(4), 600-618. doi:10.1177/1367877920907604, The University of Auckland Business School Research Paper Series
Posted: 07 Dec 2021
Yuri Seo, Angela Cruz and 'Ilaisaane Fifita
University of Auckland Business School, Monash University - Department of Marketing and University of Auckland Business School

Abstract:

Loading...

beauty, cultural globalization, gender, hegemony, hybridity, K-pop