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Sutithep Siripipattanakul

Faculty of Education, Kasetsart University, Thailand

50 Ngam Wong Wan Rd, Lat Yao Chatuchak

Bangkok 10900

Thailand

  • Faculty of Education, Kasetsart University, Thailand

SCHOLARLY PAPERS

32

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Top 16,285

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80

Scholarly Papers (32)

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1.

A Review of Artificial Intelligence (AI) in Education during the Digital Era

Advance Knowledge for Executives, 1(1), No. 3, 1-9, 2022
Number of pages: 9 Posted: 24 Jul 2022
Pongsakorn Limna, Somporch Jakwatanatham, Sutithep Siripipattanakul, Pichart Kaewpuang and Patcharavadee Sriboonruang
Independent, Rangsit University, Faculty of Education, Kasetsart University, Thailand, Phranakhon Rajabhat University and Kasetsart University
Downloads 15,763 (653)
Citation 6

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Artificial Intelligence (AI), Education, Digitalisation, Technology, Review

2.

The Mediating Effect of E-WOM on the Relationship Between Digital Marketing Activities and Intention to Buy Via Shopee

International Journal of Behavioral Analytics, 2(2), 1–13, 2022
Number of pages: 13 Posted: 08 Apr 2022
Woraporn Napawut, Supaprawat Siripipatthanakul, บดินทร์ พญาพรหม, Sutithep Siripipattanakul and Pongsakorn Limna
City University, Malaysia, Bangkok Thonburi University, Thailand, Advanced Executive Management School, Faculty of Education, Kasetsart University, Thailand and Independent
Downloads 2,508 (14,170)
Citation 15

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content marketing, E-WOM, E-Promotion, intention to buy, Shopee

3.

The Relationship Between Twenty-First-Century Learning Model (4Cs), Student Satisfaction and Student Performance-Effectiveness

International Journal of Behavioral Analytics, 2(1), 1-18, 2022
Number of pages: 18 Posted: 20 Jan 2022 Last Revised: 02 Mar 2022
Pongsakorn Limna, Supaprawat Siripipatthanakul, บดินทร์ พญาพรหม and Sutithep Siripipattanakul
Independent, Bangkok Thonburi University, Thailand, Advanced Executive Management School and Faculty of Education, Kasetsart University, Thailand
Downloads 1,143 (47,153)
Citation 6

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Twenty-First Century, 4Cs-Learning Skill Management, Student Satisfaction, Student Performance, Effectiveness

4.

Determinants of Customers’ Intention to Use Healthcare Chatbots and Apps in Bangkok, Thailand

International Journal of Behavioral Analytics, 2(2), 1–15, March 2022
Number of pages: 15 Posted: 12 Apr 2022
Tamonwan Sitthipon, Supaprawat Siripipatthanakul, บดินทร์ พญาพรหม, Sutithep Siripipattanakul and Pongsakorn Limna
University of Geomatika, Bangkok Thonburi University, Thailand, Advanced Executive Management School, Faculty of Education, Kasetsart University, Thailand and Independent
Downloads 1,129 (48,158)
Citation 10

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Performance expectancy, effort expectancy, social influence, facilitating conditions, trust, intention to use healthcare chatbots and apps

5.

Marketing Mix (4Cs) Affecting Decision to be an Online Degree Student: A Qualitative Case Study of an Online Master’s Degree in Thailand

International Journal on Integrated Education, 5(4), 31-41
Number of pages: 11 Posted: 20 Apr 2022
Sutithep Siripipattanakul, Supaprawat Siripipatthanakul, Pongsakorn Limna and Pichakoon Auttawechasakoon
Faculty of Education, Kasetsart University, Thailand, Bangkok Thonburi University, Thailand, Independent and
Downloads 1,087 (51,028)
Citation 7

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education, marketing mix (4Cs), decision, online degree, student

6.

Total Quality Management for Modern Organisations in the Digital Era

Advance Knowledge for Executives, 1(1), No. 4, 1-9, 2022
Number of pages: 9 Posted: 08 Aug 2022
Supaprawat Siripipatthanakul, Pongsakorn Limna, Tamonwan Sitthipon, Parichat Jaipong, Sutithep Siripipattanakul and Patcharavadee Sriboonruang
Bangkok Thonburi University, Thailand, Independent, University of Geomatika, Manipal GlobalNxt University, Faculty of Education, Kasetsart University, Thailand and Kasetsart University
Downloads 932 (63,499)
Citation 1

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Total Quality Management (TQM), Modern Organisation, Organisational Performance, Technology, Review

7.

The Impact of TPB Model on Customers' Intentions to Buy Organic Foods: A Qualitative Study in Angsila-Chonburi, Thailand

Psychology and Education Journal, 59(2), 419-434 (2022)
Number of pages: 16 Posted: 01 Jun 2022
Supaprawat Siripipatthanakul, Pongsakorn Limna, Sutithep Siripipattanakul and Pichakoon Auttawechasakoon
Bangkok Thonburi University, Thailand, Independent, Faculty of Education, Kasetsart University, Thailand and
Downloads 906 (65,250)
Citation 3

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TPB Model, Attitude, Subjective Norm, Perceived Behavioural Control, Intention to Buy Organic Products

8.

Artificial Intelligence (AI) Adoption in the Medical Education during the Digital Era: A Review Article

Review of Advanced Multidispliniary Science, Engineering & Innovation, 1(2), No.7, 1-7 (2022)
Number of pages: 7 Posted: 10 Aug 2022
Tamonwan Sitthipon, Pichart Kaewpuang, Parichat Jaipong, Patcharavadee Sriboonruang, Sutithep Siripipattanakul and Pichakoon Auttawechasakoon
University of Geomatika, Phranakhon Rajabhat University, Manipal GlobalNxt University, Kasetsart University, Faculty of Education, Kasetsart University, Thailand and
Downloads 825 (74,360)
Citation 2

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artificial intelligence, medical education, digital era, TAM, intention to use

9.

The Relationship between Cyber Security Awareness, Knowledge, and Behavioural Choice Protection among Mobile Banking Users in Thailand

International Journal Of Computing Sciences Research, 6, 1-19, 2022
Number of pages: 19 Posted: 22 Nov 2022
Pongsakorn Limna, Tanpat Kraiwanit and Sutithep Siripipattanakul
Independent, Rangsit University Thailand and Faculty of Education, Kasetsart University, Thailand
Downloads 799 (78,211)

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Cyber Security, Awareness, Knowledge, Behavioural Choice Protection, Mobile Banking

10.

Gamification Predicting Customers’ Repurchase Intention Via E-Commerce Platforms Through Mediating Effect of Customer Satisfaction in Thailand

Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, Vol. 1 (1), 1-14, 2022
Number of pages: 14 Posted: 11 May 2022
Tamonwan Sitthipon, Pongsakorn Limna, Parichat Jaipong, Sutithep Siripipattanakul and Pichakoon Auttawechasakoon
University of Geomatika, Independent, Manipal GlobalNxt University, Faculty of Education, Kasetsart University, Thailand and
Downloads 714 (89,187)

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Thai, e-commerce, gamification, customer satisfaction, repurchase intention

11.

Applying the UTAUT to Explain Factors Affecting English Learning Intention Via Netflix (English Subtitle) Among Thai people

Asia-Pacific Review of Research in Education, 1(1), 1–19, 2022
Number of pages: 19 Posted: 07 May 2022
Pongsakorn Limna, Supaprawat Siripipatthanakul, Sutithep Siripipattanakul, Kanchanokchon Woodeson and Pichakoon Auttawechasakoon
Independent, Bangkok Thonburi University, Thailand, Faculty of Education, Kasetsart University, Thailand, Ammartpanichnukul School and
Downloads 714 (90,165)
Citation 4

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UTAUT, performance expectancy, effort expectancy, social influence, facilitating conditions, learning intention, users’ satisfaction

12.

The Relationship Between Content Marketing, E-Promotion, E-WOM and Intentions to Book Hotel Rooms in Thailand

Asia Pacific Journal of Academic Research in Business Administration, 8(2), 35-42, April 2022
Number of pages: 8 Posted: 18 Jul 2022
Supaprawat Siripipatthanakul, Pongsakorn Limna, Sutithep Siripipattanakul and Pichakoon Auttawechasakoon
Bangkok Thonburi University, Thailand, Independent, Faculty of Education, Kasetsart University, Thailand and
Downloads 701 (94,006)

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Content Marketing, Electronic Promotion (E-Promotion), Electronic Word of Mouth (E-WOM), Intentions to Book, Hotel Room

13.

A Review of Intentions to Use Artificial Intelligence in Big Data Analytics for Thailand Agriculture

Review of Advanced Multidisciplinary Science, Engineering & Innovation, 1(2), No. 6, 1-8 (2022)
Number of pages: 8 Posted: 10 Aug 2022
Parichat Jaipong, Patcharavadee Sriboonruang, Sutithep Siripipattanakul, Tamonwan Sitthipon, Pichart Kaewpuang and Pichakoon Auttawechasakoon
Manipal GlobalNxt University, Kasetsart University, Faculty of Education, Kasetsart University, Thailand, University of Geomatika, Phranakhon Rajabhat University and
Downloads 549 (127,011)
Citation 2

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big data analytics, artificial intelligence (AI), agriculture industry, intentions to use, systematic review

14.

A Qualitative Study of Ethical Change Management Affecting Teacher Satisfaction and School Performance: A Case Study of Secondary Schools in Krabi, Thailand

International Journal of Trend in Scientific Research and Development (IJTSRD) Volume 6 Issue 3, March-April 2022
Number of pages: 13 Posted: 15 Apr 2022
Pongsakorn Limna, Sutithep Siripipattanakul and Pichakoon Auttawechasakoon
Independent, Faculty of Education, Kasetsart University, Thailand and
Downloads 533 (130,611)
Citation 5

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Ethical Change Management, Teacher Satisfaction, School Performance, Qualitative Study, Thailand

15.

A Conceptual Review on the Mediating Role of Student Satisfaction Between Twenty-First Century Learning Style and Student Performance-Effectiveness

Journal of Management in Business, Healthcare, and Education, 1(1), No.1, pp 1-16, December 2021
Number of pages: 16 Posted: 27 Dec 2021 Last Revised: 01 Mar 2022
Pongsakorn Limna, Supaprawat Siripipatthanakul and Sutithep Siripipattanakul
Independent, Bangkok Thonburi University, Thailand and Faculty of Education, Kasetsart University, Thailand
Downloads 406 (180,005)
Citation 6

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Twenty-First Century, 4Cs-Learning Style, Student Satisfaction, Student Performance, Effectiveness

16.

The Relationship Between Website Quality, University Image, e-WOM and Intention to Follow the University Website

Psychology and Education Journal, 59(2), 529-544, 2022
Number of pages: 16 Posted: 08 Jun 2022
Sutithep Siripipattanakul, Supaprawat Siripipatthanakul, Pongsakorn Limna and Pichakoon Auttawechasakoon
Faculty of Education, Kasetsart University, Thailand, Bangkok Thonburi University, Thailand, Independent and
Downloads 333 (228,895)

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Website Quality; Electronic Word of Mouth (e-WOM); University Image; Intentions to Follow; Digitalisation

17.

Factors Affecting Good Agricultural Practices (GAP) Standard by Durian Farmers in Chanthaburi Province, Thailand

International Journal of Trend in Scientific Research and Development, 6(4), 1055-1063 (2022)
Number of pages: 9 Posted: 24 Jun 2022
Patcharavadee Sriboonruang, Thippathai Sawangsawai, Pichai Thongdeelert and Sutithep Siripipattanakul
Kasetsart University, Kasetsart University, Kasetsart University and Faculty of Education, Kasetsart University, Thailand
Downloads 312 (245,173)

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durian cultivation, farmers, Good Agricultural Practices (GAP), practices, technique

18.

The Influence of e-Government Information and Social Media Engagement on the Intention to Introduce Tourist Attractions among Thai Tourists

International Journal of Trend in Scientific Research and Development, 6(3), 358-369, 2022.
Number of pages: 12 Posted: 19 Apr 2022
Tamonwan Sitthipon, บดินทร์ พญาพรหม and Sutithep Siripipattanakul
University of Geomatika, Advanced Executive Management School and Faculty of Education, Kasetsart University, Thailand
Downloads 182 (418,025)
Citation 1

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E-Government, Social Media Engagement, Intention to Introduce, Tourist Attractions, Thai

19.

The Mediating Effect of Job Satisfaction Between the Relationship of Ethical Change Management and Organisational Performance in Thailand

Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(1), 1-15, 2022
Number of pages: 15 Posted: 09 May 2022
Pongsakorn Limna, Tamonwan Sitthipon, Sutithep Siripipattanakul, Parichat Jaipong and Pichakoon Auttawechasakoon
Independent, University of Geomatika, Faculty of Education, Kasetsart University, Thailand, Manipal GlobalNxt University and
Downloads 168 (447,215)

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ethical change management, job satisfaction, organisational performance, ethical behaviour, ethical decisions

20.

Determinants of Hotels' Customer Loyalty during the COVID-19 Pandemic in Thailand

Journal of Management Information and Decision Sciences, 25(4), 1-14
Number of pages: 14 Posted: 25 May 2022 Last Revised: 20 Feb 2023
Sutithep Siripipattanakul, Supaprawat Siripipatthanakul, Pongsakorn Limna and Pichakoon Auttawechasakoon
Faculty of Education, Kasetsart University, Thailand, Bangkok Thonburi University, Thailand, Independent and
Downloads 149 (505,974)
Citation 1

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Hotel Customer Loyalty, Customer Satisfaction, Prices, Facilities, Services

21.

Determinants of Electronic Word of Mouth during the COVID-19 Pandemic in Thailand: A Qualitative Case Study of Hostels at Aonang, Krabi in Thailand

Central Asian Journal of Innovations on Tourism Management and Finance, 3(4), 8-20 (2022)
Number of pages: 13 Posted: 26 Apr 2022
Pongsakorn Limna, Supaprawat Siripipatthanakul, Sutithep Siripipattanakul and Pichakoon Auttawechasakoon
Independent, Bangkok Thonburi University, Thailand, Faculty of Education, Kasetsart University, Thailand and
Downloads 149 (502,974)
Citation 3

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Electronic Word of Mouth (e-WOM), Determinant Factors, Intention to Write a Review, Hostel Industry, Qualitative

22.

The Influence of Educational Relationship Management (4Cs) on Decision to be an Online Degree Student

Asia-Pacific Review of Research in Education, 1–15 Vol. 1 (1), No. 2, 2022
Number of pages: 15 Posted: 11 May 2022
Supaprawat Siripipatthanakul, Sutithep Siripipattanakul, Pongsakorn Limna and Lalita Pholphong
Bangkok Thonburi University, Thailand, Faculty of Education, Kasetsart University, Thailand, Independent and Garden International School
Downloads 126 (572,948)
Citation 2

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educational relationship management (4Cs), communication, cost, convenience, customer (student) centre, decision to be an online degree student

23.

Telemedicine Consultations Among Healthcare Providers and Patients During the COVID-19 Pandemic: A Review Article

Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(1), 1-8. 2022
Number of pages: 8 Posted: 29 Apr 2022
Pongsakorn Limna, Sutithep Siripipattanakul, Tamonwan Sitthipon, Parichat Jaipong and Pichakoon Auttawechasakoon
Independent, Faculty of Education, Kasetsart University, Thailand, University of Geomatika, Manipal GlobalNxt University and
Downloads 120 (600,462)

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telehealth, telemedicine, healthcare providers, patients, COVID-19

24.

Predicting Intention to Choose the Online Degree During the COVID-19 Pandemic: The Mediating Role of Perceived Effectiveness

Asia-Pacific Review of Research in Education 2022, 1(1), 1–19
Number of pages: 19 Posted: 02 Mar 2022
Supaprawat Siripipatthanakul, Sutithep Siripipattanakul, Pongsakorn Limna and Lalita Pholphong
Bangkok Thonburi University, Thailand, Faculty of Education, Kasetsart University, Thailand, Independent and Garden International School
Downloads 116 (613,149)
Citation 2

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theory of planned behaviour (TPB), intention to choose, online degree, perceived effectiveness, COVID-19

25.

The Health Belief Model Explaining Behavioural Changes Among Thai People: A Qualitative Case Study of Khlong Phon Subdistrict Municipality, Krabi in Thailand

Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(1), 1-15, 2022
Number of pages: 15 Posted: 13 Apr 2022
Pongsakorn Limna, Tamonwan Sitthipon, Sutithep Siripipattanakul, Parichat Jaipong and Pichakoon Auttawechasakoon
Independent, University of Geomatika, Faculty of Education, Kasetsart University, Thailand, Manipal GlobalNxt University and
Downloads 106 (664,543)

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health belief model, perceived susceptibility, perceived severity, COVID-19 perceptions and worries, behavioural changes

26.

A Conceptual Review on the Relationship between Management Innovation, Technological Innovation, Innovation Climate and Organisational Performance

Review of Advanced Multidisciplinary Sciences, Engineering & Innovation, 1(1), 1-10, 2022
Number of pages: 10 Posted: 09 May 2022
Pongsakorn Limna, Sutithep Siripipattanakul, Tamonwan Sitthipon, Parichat Jaipong and Pichakoon Auttawechasakoon
Independent, Faculty of Education, Kasetsart University, Thailand, University of Geomatika, Manipal GlobalNxt University and
Downloads 105 (674,591)

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management innovation, technological innovation, innovation climate, organisational performance, review

27.

The Relationship Between COVID-19 Perceptions, COVID-19 Worries and Behavioural Changes Among the Students of Ammartpanichnukul School in Krabi, Thailand

Asia-Pacific Review of Research in Education 2022, 1(1), 1–14
Number of pages: 14 Posted: 03 Mar 2022
Pongsakorn Limna, Supaprawat Siripipatthanakul, Kanchanokchon Woodeson, Siriluck Chuaykam, Sutithep Siripipattanakul and Pichakoon Auttawechasakoon
Independent, Bangkok Thonburi University, Thailand, Ammartpanichnukul School, Ammartpanichnukul School, Faculty of Education, Kasetsart University, Thailand and
Downloads 103 (679,608)
Citation 4

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COVID-19, perceptions, worries, behavioural changes, student

28.

Quantitative Research in Education

In Asrifan, A. & Isumarni, N. (Ed.), Interdisciplinary Research: Collaborative Insights (Vol. 2, pp. 30-53). India: Island Publishers
Posted: 13 Mar 2023
Supaprawat Siripipatthanakul, Muthmainnah Muthmainnah, Andi Asrifan, Sutithep Siripipattanakul, Pichart Kaewpuang, Patcharavadee Sriboonruang, Pongsakorn Limna, Parichat Jaipong and Tamonwan Sitthipon
Bangkok Thonburi University, Thailand, Universitas Al Asyariah Mandar, Universitas Negeri Makassar, Faculty of Education, Kasetsart University, Thailand, Phranakhon Rajabhat University, Kasetsart University, Independent, Manipal GlobalNxt University and University of Geomatika

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Quantitative Research, Education, Learning, Technology, Statistical Analysis

29.

Blended Learning and Online Learning During the COVID-19 Pandemic

In Asrifan, A. & Faradillah, N. (Ed.), Interdisciplinary Research: Collaborative Insights (Vol. 1, pp. 44-54). India: Island Publishers
Posted: 13 Mar 2023
Supaprawat Siripipatthanakul, Muthmainnah Muthmainnah, Andi Asrifan, Sutithep Siripipattanakul, Pichart Kaewpuang, Patcharavadee Sriboonruang, Pongsakorn Limna, Parichat Jaipong and Tamonwan Sitthipon
Bangkok Thonburi University, Thailand, Universitas Al Asyariah Mandar, Universitas Negeri Makassar, Faculty of Education, Kasetsart University, Thailand, Phranakhon Rajabhat University, Kasetsart University, Independent, Manipal GlobalNxt University and University of Geomatika

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Blended Learning (BL), Online, Student Outcome, Education,Technology, COVID-19

30.

Gamification and Edutainment in 21st Century Learning

In Taslim, et.al (Ed.), Multidisciplinary Approaches to Research (Vol. 2, pp. 210-219). Indonesia: Yayasan Corolla Education Centre, 2023
Posted: 10 Mar 2023
Supaprawat Siripipatthanakul, Muthmainnah Muthmainnah, Sutithep Siripipattanakul, Patcharavadee Sriboonruang, Pichart Kaewpuang, Tamonwan Sitthipon, Pongsakorn Limna and Parichat Jaipong
Bangkok Thonburi University, Thailand, Universitas Al Asyariah Mandar, Faculty of Education, Kasetsart University, Thailand, Kasetsart University, Phranakhon Rajabhat University, University of Geomatika, Independent and Manipal GlobalNxt University

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Gamification, Edutainment, Education, 21st Century, Learning

31.

Problem-Based Learning in the Digital Era

In A. Agus, et al. (Ed.), Multidisciplinary Approaches to Research (Vol. 1, pp. 209-217). Indonesia: Yayasan Corolla Education Centre, 2023
Posted: 10 Mar 2023
Supaprawat Siripipatthanakul, Muthmainnah Muthmainnah, Sutithep Siripipattanakul, Patcharavadee Sriboonruang, Pichart Kaewpuang, Pongsakorn Limna, Parichat Jaipong and Tamonwan Sitthipon
Bangkok Thonburi University, Thailand, Universitas Al Asyariah Mandar, Faculty of Education, Kasetsart University, Thailand, Kasetsart University, Phranakhon Rajabhat University, Independent, Manipal GlobalNxt University and University of Geomatika

Abstract:

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Problem Based-Learning, Digital Era, Education, Digitalisation, Outcome

32.

Factors Affecting Intention to Wear Face Masks among Thai People

International Journal of Public Health and Health Sciences, 4(1), 1-10 (2022)
Posted: 18 Apr 2022
Pongsakorn Limna, Supaprawat Siripipatthanakul and Sutithep Siripipattanakul
Independent, Bangkok Thonburi University, Thailand and Faculty of Education, Kasetsart University, Thailand

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attitude, perceived benefit of face masks, the pandemic risk perceptions, face mask availability