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Marcus V. Goncalves

Boston University Metropolitan College

1010 Commonwealth Ave. 4th Floor

Boston, MA 02215

United States

  • Boston University Metropolitan College

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Neuromarketing and Global Branding Reaction Analysis Based on Real-Time Monitoring of Multiple Consumer's Biosignals and Emotions

Number of pages: 41 Posted: 31 Mar 2022
Marcus V. Goncalves, Joao Alexandre Lobo Marques, Bruno Riccelli Santos Silva, Valorie Luther and Sydney Hayes
Boston University Metropolitan College, University of Saint Joseph, Federal University of Ceara, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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neuromarketing, Branding Reaction, Consumer Biosignal, neurosciences, Galvanic Skin Response, eye-tracking, consumer decision-making