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Sydney Hayes

affiliation not provided to SSRN

  • affiliation not provided to SSRN

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Neuromarketing and Global Branding Reaction Analysis Based on Real-Time Monitoring of Multiple Consumer's Biosignals and Emotions

Number of pages: 41 Posted: 31 Mar 2022
Marcus V. Goncalves, Joao Alexandre Lobo Marques, Bruno Riccelli Santos Silva, Valorie Luther and Sydney Hayes
Boston University Metropolitan College, University of Saint Joseph, Federal University of Ceara, affiliation not provided to SSRN and affiliation not provided to SSRN
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neuromarketing, Branding Reaction, Consumer Biosignal, neurosciences, Galvanic Skin Response, eye-tracking, consumer decision-making