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Angela McNaught

Massey University - School of Psychology

PO Box 756

Wellington, 6140

New Zealand

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Beauty Types of Female Advertising Models in Asia

International Journal of Market Research, 0(0), 1-23. DOI: 10.1177/14707853211055054., The University of Auckland Business School Research Paper Series
Posted: 09 May 2022
Pornchanoke Tipgomut, Leo Paas and Angela McNaught
Auckland University of Technology - Faculty of Business & Law, University of Auckland Business School and Massey University - School of Psychology

Abstract:

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beauty types, female advertising models, cosmetic surgery, advertising effectiveness, Asian study

2.

Consumer Reactions to Female and Male Cosmetic Surgery Beauty in Asian Advertisements

Marketing Letters, vol 32, pages 441–454. https://doi.org/10.1007/s11002-020-09547-3, The University of Auckland Business School Research Paper
Posted: 05 Apr 2022
Pornchanoke Tipgomut, Leo Paas and Angela McNaught
Auckland University of Technology - Faculty of Business & Law, University of Auckland Business School and Massey University - School of Psychology

Abstract:

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Cosmetic surgery, cross-gender effects, cultural identity, advertising model, advertising effectiveness