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Leo Paas

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

  • University of Auckland Business School

SCHOLARLY PAPERS

11

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Scholarly Papers (11)

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1.

Marketing Research Education in the Big Data Era

International Journal of Market Research, 61 (3), 233-235. DOI: 10.1177/1470785319825535. , The University of Auckland Business School Research Paper Series
Posted: 11 May 2022
Leo Paas
University of Auckland Business School

Abstract:

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analytics education, Big Data, marketing research education, transactional data

2.

How Does Passion Affect Small Firm Growth? The Mediating Role of Entrepreneurial Alertness

Academy of Management Proceedings, 2019 (1), 14558. DOI: 10.5465/AMBPP.2019.14558abstract, The University of Auckland Business School Research Paper Series
Posted: 11 May 2022
Mwansa Chabala, Elco van Burg, Leo Paas, Enno Masurel and John Lungu
affiliation not provided to SSRN, Vrije Universiteit Amsterdam, School of Business and Economics, University of Auckland Business School, Vrije Universiteit Amsterdam and Copperbelt University

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3.

Novel Approaches for Improving Data Quality from Self-Administered Questionnaires

International Journal of Market Research 61 (5), 552-555. DOI: 10.1177/1470785319870622a., The University of Auckland Business School Research Paper Series
Posted: 11 May 2022
Michael Hyman, Alena Kostyk, Wenkai Zhou and Leo Paas
New Mexico State University - Department of Marketing, University of Glasgow, University of Central Oklahoma and University of Auckland Business School

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4.

Short and Long Instructional Manipulation Checks: What Do They Measure?

International Journal of Public Opinion Research, 32 (4), 790-800.DOI: 10.1093/ijpor/edz046., The University of Auckland Business School Research Paper Series
Posted: 11 May 2022
Meike Morren and Leo Paas
Vrije Universiteit Amsterdam, School of Business and Economics and University of Auckland Business School

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5.

Discovery Behaviour and Creation Behaviour of Ethiopian Entrepreneurs: The Implications for the Performance of Their Small Tourism Firms

Journal of Small Business and Enterprise Development, 27(6), 865-883. DOI: 10.1108/JSBED-04-2019-0108., The University of Auckland Business School Research Paper Series
Posted: 11 May 2022
Shiferaw Eyana, Enno Masurel and Leo Paas
affiliation not provided to SSRN, Vrije Universiteit Amsterdam and University of Auckland Business School

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Firm performance, Ethiopia, Entrepreneurial behaviour, Small tourism firms, Creation behaviour, Discovery behaviour

6.

Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa

International Journal of Market Research, 63 (1), 27-42. DOI: 10.1177/1470785320938293., The University of Auckland Business School Research Paper Series
Posted: 11 May 2022
Leo Paas, Emiel L. Eijdenberg and Enno Masurel
University of Auckland Business School, James Cook University and Vrije Universiteit Amsterdam

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acquisition patterns, innovation adaption, micro-entrepreneurship, mobile phone technology, Sub-Saharan Africa

7.

Fluid Entrepreneurial Motivations in Tanzania

Journal of African Business, 22 (2), 171-189. DOI: 10.1080/15228916.2019.1695191. , The University of Auckland Business School Research Paper Series
Posted: 11 May 2022
Emiel L. Eijdenberg, Nsubili Isaga, Leo Paas and Enno Masurel
James Cook University, Mzumbe University, University of Auckland Business School and Vrije Universiteit Amsterdam

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Entrepreneurs, developing countries, motivation, small firms

8.

Overwhelmed by Fear: Emotion Analysis of Covid-19 Vaccination Tweets

TENCON 2021-2021 IEEE Region 10 Conference (TENCON), 429-434.DOI:10.1109/TENCON54134.2021.9707441., The University of Auckland Business School Research Paper Series
Posted: 09 May 2022
Sanghyub John Lee, Shohil Kishore, Jong Yoon Lim, Leo Paas and Ho Seok Ahn
University of Auckland Business School, University of Auckland Business School, University of Auckland Business School, University of Auckland Business School and University of Auckland

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Emotions, Transformer, Ensemble, COVID-19, Vaccine, Anti-vaxxer, Twitter

9.

Beauty Types of Female Advertising Models in Asia

International Journal of Market Research, 0(0), 1-23. DOI: 10.1177/14707853211055054., The University of Auckland Business School Research Paper Series
Posted: 09 May 2022
Pornchanoke Tipgomut, Leo Paas and Angela McNaught
Auckland University of Technology - Faculty of Business & Law, University of Auckland Business School and Massey University - School of Psychology

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beauty types, female advertising models, cosmetic surgery, advertising effectiveness, Asian study

10.

Securing Higher-Quality Data from Self-Administered Questionnaires

The University of Auckland Business School Research Paper Series, Forthcoming, International Journal of Market Research, 63(6), 685-692. DOI: 10.1177/14707853211057172, 2021
Posted: 12 Apr 2022
Alena Kostyk, Wenkai Zhou, Michael Hyman and Leo Paas
University of Glasgow, University of Central Oklahoma, New Mexico State University - Department of Marketing and University of Auckland Business School

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11.

Consumer Reactions to Female and Male Cosmetic Surgery Beauty in Asian Advertisements

Marketing Letters, vol 32, pages 441–454. https://doi.org/10.1007/s11002-020-09547-3, The University of Auckland Business School Research Paper
Posted: 05 Apr 2022
Pornchanoke Tipgomut, Leo Paas and Angela McNaught
Auckland University of Technology - Faculty of Business & Law, University of Auckland Business School and Massey University - School of Psychology

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Cosmetic surgery, cross-gender effects, cultural identity, advertising model, advertising effectiveness