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Peer-to-peer Interactions in the Sharing Economy: Exploring the Role of Reciprocity within a Chinese Social Network

Australasian Marketing Journal (AMJ), volume 28, issue 3, pages 67-80. https://doi.org/10.1016/j.ausmj.2020.06.002, The University of Auckland Business School Research Paper
Posted: 05 Apr 2022
University of Auckland Business School, Trace Research Ltd., University of Auckland Business School and University of Auckland Business School

Abstract:

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Reciprocity, Reputation, Emotion, Chinese social media, Sina Weibo, Sharing economy