Rong Dong

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Within-Brand or Cross-Brand: The Trade-In Option Under Consumer Switching Costs

Number of pages: 58 Posted: 09 Apr 2022

Rong Dong, Nengmin Wang, Bin Jiang and Qidong He

affiliation not provided to SSRN, affiliation not provided to SSRN, DePaul University and Southwest Jiaotong University

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