Kaj Storbacka

Hanken School of Economics

PB 287

Helsinki, Vaasa 65101

Finland

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Market‑Shaping: Navigating Multiple Theoretical Perspective

Academy of Marketing Science Review, 11(3/4), 336-353. DOI: 10.1007/s13162-021-00209-9., The University of Auckland Business School Research Paper Series

Posted: 12 Apr 2022

Suvi Nenonen and Kaj Storbacka

University of Auckland Business School and Hanken School of Economics

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