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Suvi Nenonen

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

SCHOLARLY PAPERS

12

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297

TOTAL CITATIONS

1

Scholarly Papers (12)

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1.

Game-Changers: Dynamic Capabilities’ Influence on Service Ecosystems

Journal of Service Management, Vol. 29 Issue: 4, pp.569-592, Doi.org/10.1108/JOSM-02-2017-0025
Number of pages: 44 Posted: 09 May 2019 Last Revised: 13 Apr 2020
Suvi Nenonen, Johanna Gummerus and Alexey Sklyar
University of Auckland Business School, Hanken School of Economics and Linkoping University - Department of Management and Engineering Division
Downloads 122 (588,531)

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PLS-SEM, Service ecosystem, Dynamic capabilities, Service-dominant logic, Institutional work

2.

Don't Adapt, Shape! Use the Crisis to Shape your Minimum Viable System – And the Wider Market

Industrial Marketing Management, Volume 88, July 2020, Pages 265-271, The University of Auckland Business School Research Paper
Number of pages: 26 Posted: 17 Feb 2021
Suvi Nenonen and Kaj Storbacka
University of Auckland Business School and Independent
Downloads 91 (742,061)

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Market shaping; shaping strategies; market systems; crisis; timing; minimum viable system

3.

Value Propositions As Market-Shaping Devices: A Qualitative Comparative Analysis

Industrial Marketing Management, Vol. 87, pp. 276-290. DOI:10.1016/j.indmarman.2019.10.006
Number of pages: 49 Posted: 26 Nov 2019 Last Revised: 20 May 2020
Suvi Nenonen, Kaj Storbacka, Alexey Sklyar, Pennie Frow and Adrian Payne
University of Auckland Business School, Independent, Linkoping University - Department of Management and Engineering Division, The University of Sydney - Discipline of Marketing and UNSW Australia Business School, School of Marketing
Downloads 84 (790,029)
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Market-shaping, Value propositions, fsQCA

4.

On the Same Boat but Singing a Different Tune: Coopetition between Hotels and Platforms Close to Customers

Bahar, V. S., Nenonen, S., & Starr Jr, R. G. (2022). On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers. Industrial Marketing Management, 107, 52–69. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.09.020
Posted: 05 May 2023
Varqa Shamsi Bahar, Suvi Nenonen and Richard Starr Jr
Newcastle University, UK, University of Auckland Business School and University of Auckland Business School

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Platforms, Coopetition, Balancing capability, Emotional capability, Trust, Distrust

5.

Capabilities for market-shaping: triggering and facilitating increased value creation

Journal of the Academy of Marketing Science 47 (4), 617-639. DOI: 10.1007/s11747-019-00643-z., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Suvi Nenonen, Kaj Storbacka and Charlotta Windahl
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

Abstract:

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Market-shaping, Marketing capabilities, Dynamic capabilities, Grounded theory

6.

Institutional work by market-shaping public actors

Journal of Service Theory and Practice, 30 (4/5), 401-435. DOI 10.1108/JSTP-08-2019-0176., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Valtteri Kaartemo, Suvi Nenonen and Charlotta Windahl
University of Turku, University of Auckland Business School and University of Auckland Business School

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Market shaping, Public actors, Institutional work, Marketing, Institutional field, Institutional entrepreneurship

7.

Is Your Industrial Marketing Work Working? Developing a Composite Index of Market Change.

The University of Auckland Business School Research Paper Series, Forthcoming, Industrial Marketing Management, 80, 251-265.DOI: 10.1016/j.indmarman.2018.06.006, 2019
Posted: 02 May 2022
Suvi Nenonen, Kaj Storbacka and Catherine Bentham
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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Market, Market work, Market change, Composite index, Formative measurement model

8.

Market‑Shaping: Navigating Multiple Theoretical Perspective

Academy of Marketing Science Review, 11(3/4), 336-353. DOI: 10.1007/s13162-021-00209-9., The University of Auckland Business School Research Paper Series
Posted: 12 Apr 2022
Suvi Nenonen and Kaj Storbacka
University of Auckland Business School and Hanken School of Economics

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Market-shaping, Shaping-strategy, Market, Theory, Research design

9.

Editorial: JBR Special Issue on Market Shaping and Innovation

Journal of Business Research, 124, 236-239, https://doi.org/10.1016/j.jbusres.2020.11.062. , The University of Auckland Business School Research Paper Series
Posted: 05 Oct 2021
Suvi Nenonen, Julia Fehrer and Roderick Brodie
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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Market shaping, Market innovation, Market driving, Innovation

10.

Crowdfunding Networks: Structure, Dynamics and Critical Capabilities

Industrial Marketing Management, 88, 449-464, https://doi.org/10.1016/j.indmarman.2019.02.012., The University of Auckland Business School Research Paper Series
Posted: 05 Oct 2021
Julia Fehrer and Suvi Nenonen
University of Auckland Business School and University of Auckland Business School

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Crowdfunding, Platform businesses, Dynamic capabilities, Network management, Collaborative economy

11.

Coopetition with Platforms: Balancing the Interplay of Cooperation and Competition in Hospitality

Tourism Management, 88, 2021, https://doi.org/10.1016/j.tourman.2021.104417., The University of Auckland Business School Research Paper Series
Posted: 29 Sep 2021
Varqa Shamsi Bahar, Suvi Nenonen and Richard Starr Jr
Newcastle University, UK, University of Auckland Business School and University of Auckland Business School

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Coopetition, Coopetition balance, Tension, Tension management, Platforms, Cooperation, Competition, Grounded theory

12.

From Channel Integration to Platform Integration: Capabilities Required in Hospitality

Industrial Marketing Management, vol. 94, pages 19–40, 2021, https://doi.org/10.1016/j.indmarman.2021.02.003, The University of Auckland Business School Research Paper Series
Posted: 28 Sep 2021
Varqa Shamsi Bahar, Suvi Nenonen and Richard Starr Jr
Newcastle University, UK, University of Auckland Business School and University of Auckland Business School

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Channel integration, Platform integration, Resource alignment, Two-sided platforms, Network effects, Grounded theory