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Kaj Storbacka

University of Auckland Business School

12 Grafton Rd

Private Bag 92019

Auckland, 1010

New Zealand

  • University of Auckland Business School

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Capabilities for market-shaping: triggering and facilitating increased value creation

Journal of the Academy of Marketing Science 47 (4), 617-639. DOI: 10.1007/s11747-019-00643-z., The University of Auckland Business School Research Paper Series
Posted: 06 May 2022
Suvi Nenonen, Kaj Storbacka and Charlotta Windahl
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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Market-shaping, Marketing capabilities, Dynamic capabilities, Grounded theory

2.

Is Your Industrial Marketing Work Working? Developing a Composite Index of Market Change.

The University of Auckland Business School Research Paper Series, Forthcoming, Industrial Marketing Management, 80, 251-265.DOI: 10.1016/j.indmarman.2018.06.006, 2019
Posted: 02 May 2022
Suvi Nenonen, Kaj Storbacka and Catherine Bentham
University of Auckland Business School, University of Auckland Business School and University of Auckland Business School

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Market, Market work, Market change, Composite index, Formative measurement model