default author photo

Pennie Frow

The University of Sydney - Discipline of Marketing

Sydney, New South Wales

Australia

  • The University of Sydney - Discipline of Marketing

SCHOLARLY PAPERS

3

DOWNLOADS

663

TOTAL CITATIONS

3

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions

Number of pages: 16 Posted: 23 Jul 2015 Last Revised: 31 Dec 2015
Pennie Frow, Richard Reisman and Adrian Payne
The University of Sydney - Discipline of Marketing, Teleshuttle Corporation and UNSW Australia Business School, School of Marketing
Downloads 467 (153,416)
Citation 2

Abstract:

Loading...

co-creation, co-pricing, value, value propositions, dynamic, pricing, pay what you want, digital products, segmentation, relationship marketing, customer relationship, fairness, FairPay

2.

Pricing in Consumer Digital Markets: A Dynamic Framework

Australasian Marketing Journal 27 (2019) 139–148
Number of pages: 10 Posted: 27 Jun 2019 Last Revised: 05 Sep 2019
Richard Reisman, Adrian Payne and Pennie Frow
Teleshuttle Corporation, UNSW Australia Business School, School of Marketing and The University of Sydney - Discipline of Marketing
Downloads 112 (635,507)

Abstract:

Loading...

pricing, participative pricing, digital products, pay what you want, FairPay, subscriptions

3.

Value Propositions As Market-Shaping Devices: A Qualitative Comparative Analysis

Industrial Marketing Management, Vol. 87, pp. 276-290. DOI:10.1016/j.indmarman.2019.10.006
Number of pages: 49 Posted: 26 Nov 2019 Last Revised: 20 May 2020
Suvi Nenonen, Kaj Storbacka, Alexey Sklyar, Pennie Frow and Adrian Payne
University of Auckland Business School, Independent, Linkoping University - Department of Management and Engineering Division, The University of Sydney - Discipline of Marketing and UNSW Australia Business School, School of Marketing
Downloads 84 (790,029)
Citation 1

Abstract:

Loading...

Market-shaping, Value propositions, fsQCA