Hewage V.H.

University of Moratuwa, Srilanka

Sri Lanka

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Exploring the Effectiveness of Celebrity Endorsement on Sri Lankan Fashion Industry

Proceedings of the 12th International Conference on Business & Information (ICBI 2021)

Number of pages: 10 Posted: 24 May 2022

Hewage V.H. and Ranaweera H.R.A.T

University of Moratuwa, Srilanka and University of Moratuwa, Srilanka

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