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Ranaweera H.R.A.T

University of Moratuwa, Srilanka

Sri Lanka

  • University of Moratuwa, Srilanka

SCHOLARLY PAPERS

5

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1,324

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Scholarly Papers (5)

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1.

Exploring Consumer Perception Towards Batik Clothing in the Sri Lankan Market

Proceedings of 13th International Conference on Business & Information (ICBI) 2022
Number of pages: 19 Posted: 22 May 2023
B.R.P Mendis and Ranaweera H.R.A.T
University of Moratuwa, Srilanka and University of Moratuwa, Srilanka
Downloads 373 (201,412)

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Batik clothing, The 7Ps Marketing mix model, Consumer Culture Theory, Consumer Ethnocentrism Theory, Country of Origin, Consumer perception

2.

Psychological Characteristics of Women Entrepreneurship: A Systematic Literature Review

Proceedings of 13th International Conference on Business & Information (ICBI) 2022
Number of pages: 18 Posted: 22 May 2023
E. G Jinasena and Ranaweera H.R.A.T
University College of Ratmalana and University of Moratuwa, Srilanka
Downloads 268 (290,667)

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Entrepreneurship, psychological characteristics, systematic literature review, women entrepreneurship

3.

Online Fashion Promotion During the Time of Crisis (Covid-19) in the Context of Sri Lankan Fashion Industry

Proceedings of 13th International Conference on Business & Information (ICBI) 2022
Number of pages: 14 Posted: 22 May 2023
D.J.P.S.D Pathirana and Ranaweera H.R.A.T
University of Moratuwa, Srilanka and University of Moratuwa, Srilanka
Downloads 253 (308,710)

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Covid-19, online fashion promotion, social media, qualitative research, thematic analysis

4.

Exploring the Effectiveness of Celebrity Endorsement on Sri Lankan Fashion Industry

Proceedings of the 12th International Conference on Business & Information (ICBI 2021)
Number of pages: 10 Posted: 24 May 2022
Hewage V.H. and Ranaweera H.R.A.T
University of Moratuwa, Srilanka and University of Moratuwa, Srilanka
Downloads 224 (343,660)

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Celebrity endorsement, Sri Lankan fashion industry, Thematic analysis

5.

Local Fashion Consumers’ Purchasing Behavior in The Post-Pandemic Era

Proceedings of 13th International Conference on Business & Information (ICBI) 2022
Number of pages: 11 Posted: 22 May 2023
L.C.J Siriwardana and Ranaweera H.R.A.T
University of Moratuwa, Srilanka and University of Moratuwa, Srilanka
Downloads 206 (373,348)

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Covid – 19, In-store shopping, online marketing platforms, post- pandemic, purchasing behaviour