Stefan Poninghaus

Independent

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Ancillary Services in Targeted Advertising: from Prediction to Prescription

Number of pages: 38 Posted: 01 Jun 2022 Last Revised: 03 Jun 2022
Georgia Perakis, Divya Singhvi, Omar Skali Lami, Alison Rose Ann Borenstein, Jiong Wei Lua, Ankit Mangal and Stefan Poninghaus
Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Massachusetts Institute of Technology (MIT) - Operations Research Center, Independent, Independent, Independent and Independent
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display optimization, NPV estimation, classification, causal inference, predictive analytics, prescriptive analytics, online retail